BMW Group Thailand Achieves Dual Honors to Redefine Excellence in the Premium Automotive Market

• Secures the ‘Thailand’s Most Admired Company’ title for eighth consecutive year in automotive category.
• Dominates the Car & Bike of the Year 2026, winning 15 awards across all categories.

Bangkok. BMW Group Thailand has earned remarkable dual honors, demonstrating its dynamic capability to drive outstanding business performance while delivering exceptional service excellence. By continuously setting new industry benchmarks, this latest achievement decisively reinforces the brand’s position at the pinnacle of Thailand’s premium automotive sector.

Marking its eighth consecutive year of industry leadership, BMW Group Thailand has been named Thailand’s Most Admired Company in the Automotive Industry by BrandAge Magazine. This distinguished award celebrates the brand’s excellence across key areas including ‘Innovation’, ‘Business Performance’, and ‘Excellence Service’. The milestone aligns perfectly with their record-breaking 2025 Customer Satisfaction records, achieving unprecedented scores of 95 for sales and 94 for customer support.

At the notable Car & Bike of the Year 2026 awards, BMW Group Thailand has once again rewritten automotive history by winning 15 awards across its BMW, MINI, and BMW Motorrad brands. This success highlights the company’s strong performance in diverse segments. Building upon a legacy of excellence established in 2001, and with the latest honors bestowed by Grand Prix International PCL, the group has accumulated over 240 awards since 2001, reflecting its ongoing commitment to bringing innovative and high-quality mobility to the Thai market.

Winning Thailand’s Most Admired Company award for the eighth consecutive year reflects the deep trust our customers place in us,” said Ms. Kris Joo, President and CEO of BMW Group Thailand. “At the same time, our achievements at the Car & Bike of the Year 2026 mark another important milestone in our journey forward. With record-high customer satisfaction in 2025, we remain committed to putting customers at the heart of every decision, while continuing to innovate across all powertrains—from ICE and plug-in hybrids to fully electric vehicles—to advance sustainable mobility and meet evolving customer needs.”

BMW Group Thailand’s Car & Bike of the Year 2026 Awards:

The Car of the Year 2026 Awards for BMW include:

1. Best Sedan Under 2,000 CC: BMW 220 Gran Coupe M Sport Pro
2. Best SUV Under 3,000 CC: BMW X3 M50 xDrive
3. Best Sport Sedan: BMW M340i xDrive
4. Best Sport Coupe: BMW M4 Competition M xDrive Coupe
5. Best Sport Touring: BMW M3 Competition M xDrive Touring
6. Best Plug-in Hybrid Sport Sedan: BMW 330e M Sport
7. Best Plug-in Hybrid Mid-Size Sport Sedan: BMW 530e M Sport
8. Best Plug-in Hybrid Luxury Sedan: BMW M760e xDrive
9. Best Plug-in Hybrid Sport SUV: BMW XM 50e
10. Best Mid-Size Luxury Sedan EV: BMW i5 eDrive40 M Sport (Inspiring)
11. Best Compact Luxury SUV EV: BMW iX1 eDrive20L M Sport

The Car of the Year 2026 Awards for MINI include:

1. Best SUV Under 2,000 CC: MINI Countryman S ALL4 Hightrim
2. Best Sport Convertible: MINI Cooper S Convertible
3. Best Sport Hatchback EV: MINI Cooper SE Hightrim

The Bike of the Year 2026 Awards for BMW Motorrad include:

1. Best Adventure Heavy Weight: BMW R1300 GS Adventure

This Dual Honors achievement not only sets new industry benchmarks but also demonstrates BMW Group Thailand’s unique ability to excel across every facet of the automotive business. As the industry evolves toward electrification and digital transformation, the company stands ready to lead the next chapter of premium mobility in Thailand with unmatched capabilities and unwavering commitment to excellence.