- Dominates Car & Bike of the Year 2025 with 15 awards across all categories
- Secures Thailand’s Most Admired Company title for seventh consecutive year in automotive category
- Receives prestigious Top Company Awards 2025 for Best Financial Services of the Year
Bangkok. BMW Group Thailand has achieved a triple crown of industry recognition, demonstrating its comprehensive leadership across product excellence, organizational strength, and financial services innovation. This remarkable achievement reinforces the company’s position as the undisputed leader in Thailand’s premium automotive segment.
At the prestigious Car & Bike of the Year 2025 ceremony, BMW Group Thailand set a new industry record by receiving 15 awards across its BMW, MINI, and BMW Motorrad brands. The company’s success spans every key automotive category from luxury sedans to electric vehicles, marking another comprehensive victory in the awards’ history. Since 2001, BMW Group Thailand has garnered over 229 awards from Grand Prix International PCL, reflecting its sustained commitment to innovation and excellence in the Thai market.
Mr. Rene Gerhard, President and CEO of BMW Group Thailand said, “This remarkable achievement at Car & Bike of the Year 2025 demonstrates our commitment to delivering excellence across all vehicle categories and powertrains. From conventional engines to plug-in hybrids and fully electric vehicles, these awards validate our comprehensive approach to meeting diverse customer needs while advancing sustainable mobility solutions.”
BMW Group Thailand’s Car & Bike of the Year 2025 Awards:
The Car of the Year 2025 Awards for BMW include:
- Best SUV under 3,000 CC: BMW X6 xDrive40i M Sport
- Best Mild-Hybrid SUV under 3,000 CC: BMW X3 M50 xDrive
- Best Plug-in Hybrid Midsize Sport Sedan: BMW 530e M Sport
- Best Plug-in Hybrid Sport Sedan: BMW 330e M Sport
- Best Plug-in Hybrid Luxury Sedan: BMW 750e xDrive M Sport
- Best Plug-in Hybrid Sport SUV: BMW XM 50e
- Best Sport Sedan EV: BMW i5 M60 xDrive
- Best EV SUV: BMW iX3 M Sport
The Car of the Year 2025 Awards for MINI include:
9 . Best Hatchback EV (FWD): MINI Aceman SE
10. Best Sport Hatchback EV: MINI Cooper SE
The Bike of the Year 2025 Awards for BMW Motorrad include:
11. Best Touring Middle Weight: BMW F 900 GSA
12. Best Adventure Middle Weight: BMW F 900 GS
13. Best Adventure Heavy Weight: BMW R 1300 GS
14. Best Cruiser Middle Weight: BMW R 12
15. Best EV Bike over 5,000 Watt: BMW CE 04
Sustained Excellence in Business Success for the seventh consecutive year, BMW Group Thailand has been recognized by BrandAge Magazine as Thailand’s Most Admired Company in the Automotive Industry. This prestigious accolade acknowledges the company’s excellence across key areas including ‘Business Performance’, ‘Excellence Service’, and ‘Management’. The recognition is particularly significant given BMW Group Thailand’s achievement of its highest-ever Customer Satisfaction scores in 2024, with sales and after-sales service reaching 95 and 93 points respectively.
“This seventh consecutive Most Admired Company award reflects our dynamic approach to understanding and exceeding customer expectations,” noted Mr. Gerhard. “Our success stems from our ability to consistently deliver superior products and services while maintaining strong relationships with our customers through various engagement initiatives across all our brands.”
Pioneer in Financial Services Excellence adding to these achievements, BMW Financial Services Thailand has been honored with its first Thailand Top Company Award 2025 in the Financial Services category by Business+ magazine. Under Khun Jariya Koonlinthip’s leadership, the company has achieved remarkable success through customer-centric financial solutions and digital innovation, including AI technology which significantly contributes to more operational efficiency and service convenience.
The success of BMW Financial Services Thailand is demonstrated through its strong market presence, with one in two new BMW, MINI, and BMW Motorrad owners choosing its financial solutions. Its commitment to customer centricity is reflected in its comprehensive range of services, from simplified ownership experiences to exclusive lifestyle offerings including the BMW Golf Cup and BMW Driving Experience activities.
With one in two new BMW, MINI, and BMW Motorrad owners choosing its financial solutions, and strong market penetration rates of 64% in insurance and 68% in corporate sales, BMW Financial Services Thailand continues to set industry benchmarks. Its digital transformation initiatives, including the myBMW/MINI Finance platform and automated approval systems, have further enhanced the customer experience, with 36% of new contracts now completed through secure digital signatures.
This triple crown achievement not only sets new industry benchmarks but also demonstrates BMW Group Thailand’s unique ability to excel across every facet of the automotive business. As the industry evolves toward electrification and digital transformation, the company stands ready to lead the next chapter of premium mobility in Thailand with unmatched capabilities and unwavering commitment to excellence.
Additional photos
Mr. Shivapada Ray, Head of BMW Motorrad Southeast Asia and Importers APAC (center),
led his high-performing team in celebrating
BMW Motorrad’s remarkable success at
the Bike of the Year 2025 awards.
The Car of the Year 2025 Awards for BMW
BMW X3 M50 xDrive
BMW 530e M Sport
BMW 750e xDrive M Sport
The Car of the Year 2025 Award for MINI
The Bike of the Year 2025 Awards for BMW Motorrad
