MINI Thailand invites MINIsters to ‘Unbox the Future’ with the Thrill of Electric at MINI Expo 2024

Be the first to own the first-ever MINI Aceman SE on August 20th, 2024 and enjoy exclusive offers and more at CentralWorld

Bangkok . MINI Thailand continues the success of the launch of the new generation of automobiles, inviting Thai fans to open the door to the future in MINI style at MINI Expo 2024, offering a wide range of MINI models for booking, such as the new MINI Aceman SE, whose prices are ready to be announced and bookings are accepted from 20 August 2024 onwards at MINI Expo 2024 and at official MINI dealers nationwide, as well as a variety of new-generation MINI cars, such as the new MINI Cooper SE, a 100% electric car that retains the DNA and Go-Kart Feeling, led by a special new color, Ocean Wave Green, and many other shades. The new MINI John Cooper Works Countryman with a new design and more power continues the long-standing challenging spirit. You can experience the design and legend of the original Iconic Car such as MINI Cooper S Countryman Highlands Edition, MINI Cooper S Clubman Multitone, MINI Convertible and MINI Cooper S Hatch 3-Door at Central World Shopping Center, 1st floor, between 20 – 27 August 2024.

Khun Prapatsara Aramvongsamut, Director of MINI Thailand said, “MINI Thailand is committed to shaping the future of mobility and elevating the driving experience for every MINIster. MINI Expo 2024 marks a significant step as we officially ‘Unbox the Future’ together, opening the door to a world of tomorrow, envisioned the MINI way. We remain true to our iconic heritage since 1959, while elevating design and technology in our newest generation of vehicles. This event reinforces our position as
a leader in the premium compact segment, delivering an exhilarating driving experience through distinctive design and cutting-edge innovation, perfectly tailored to the lifestyles of today’s generation.”

The captivating ‘Unbox the Future’ of MINI Expo will showcase over 17 iconic MINI models, both all-electric and Internal Combustion Engine spanning Central Court and Eden Zone on the first floor of Central World. Highlights include the highly anticipated first-ever MINI Aceman SE, and the new MINI Cooper SE. Attendees can explore the latest MINI Lifestyle Collection, experience the exhilarating “Go-Kart Feeling” with test drives of the new MINI Cooper SE, MINI Countryman, and MINI Cooper S 3-Door Hatch, and discover exclusive offers available throughout the event.

Special offer for the MINI Expo 2024*

Customers who place a reservation for any MINI model during the event will receive a complimentary MINI shoulder bag, stylishly crafted from recycled plastic bottles. Join us in embracing sustainability without compromising on style!

MINI Expo 2024 will be held at Central World from 20 – 27 August 2024. You can also join the activities and receive the same offers at official MINI dealers nationwide. Those interested in experiencing the most exclusive experience from MINI can follow more information on the MINI Thailand Facebook Page at https://www.facebook.com/MINI.Thailand

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Highlights at MINI Expo 2024

The first-ever MINI Aceman SE

Price: 1,999,000 baht (including VAT and MSI Package)

MINI Thailand is introducing the first-ever MINI Aceman SE to the Thai market as an all-new addition to its model range. This compact crossover with all-electric powertrain, engineered for urban agility, highlights with a design that prioritises maximum practical space that is just right with a unique aesthetic that will enhance MINI driving experience to the new height.

The first-ever MINI Aceman SE combines the agility of a compact crossover, measuring 4.07 metres in length, with the practicality of a 5-seater vehicle suitable for any occasion. Its design philosophy retains the minimalist yet charming essence of other MINI models in the new generation, but with unique elements such as the headlight shape, the lines around the wheel arches surrounding the 18-inch Night Flash Spoke 2-tone wheels, the taillight graphics exclusive to the Aceman, and the black trim elements on the rear bumper that further accentuate its identity. Its interior in Favoured Trim exudes more fun with bright colours and differing pattern from the new MINI Cooper SE. The Panorama Glass roof is fitted as standard along with the electric John Cooper Works sport seat. As underlined in the new MINI Family, the first-ever MINI Aceman SE also focuses on a cutting-edge digital experience with the circular OLED screen, along with the toggle bar and a comprehensive suite of driver assistance features.

The MINI Aceman SE uses the same electric powertrain and 54.2 kWh battery as the new MINI Cooper SE, producing 160 kW / 218 HP and 330 Nm torque for a 0-100 km/h time of 7.1 seconds,
a top speed of 170 km/h, and up to 405 km range under WLTP standards. In addition, the vehicle packs with AC and DC charging speeds at 11 and 95 kW, providing a 0-100% charging time in 5:45 hours and 10-80% charging time in only 31 minutes respectively.

The first-ever MINI Aceman SE also comes equipped with all-rounded driving assistant technology for extra convenience. These include Driving Assistant Plus, Parking Assistant, Digital Key Plus, as well as superior entertainment from Harman Kardon surround sound system.

The MIN Aceman SE is available in 5 paintwork options including Rebel Red, Indigo Blue, Blazing Blue, Nanuq White, Melting Silver.