Bangkok. BMW Thailand unveiled a luxury redefined ‘Haus of Luxe’, an exclusive activity designed as a portal to a world of unparalleled experiences that money can’t buy. Inviting customers and guests to discover the privileges of BMW Excellence Club membership, this bespoke program, designed to cater to diverse lifestyles, goes beyond traditional benefits with meticulously crafted activities both domestically and internationally. Throughout July to October 2024, Haus of Luxe curated showcase will travel across Thailand, showcasing BMW’s Luxury Class fleet, including the X7, 7 Series, i7, and XM, allowing discerning individuals to immerse themselves in the art of BMW Excellence Club living. Exclusive offers await customers who purchase a BMW Luxury Class vehicle during this period.
At the Haus of Luxe, held at Côte by Mauro Colagreco, Capella Bangkok, esteemed guests and media were immersed in a world where automotive excellence met luxurious lifestyle. The event unfolded with exclusive experiences, including journeys in BMW’s Luxury Class vehicles and specially curated activities by the BMW Excellence Club. Guests were treated to a symphony of art, music, fine beverages, and an exquisite menu crafted by Chef Davide Garavaglia, Thailand Michelin Guide’s Chef of the Year 2023. Drawing inspiration from BMW’s Luxury Class, Chef Garavaglia presented culinary masterpieces such as the BMW X7-inspired dish, harmonizing BBQ oyster and ‘King Trumpet’ mushroom flavors to evoke comfort, warmth, and security – a true reflection of a Sports Activity Vehicle. The BMW i7 inspired a symphony of Mediterranean flavors, light, refreshing, and aromatic, embodying refined luxury and sensory delight. Finally, the BMW XM’s bold design was translated into a playful and unique culinary experience with an artfully crafted Challans duck dish, balancing the freshness of rhubarb and cherry with the salty tang of olives.
In addition to the superior experience offered at the Haus of Luxe, guests were also introduced to the BMW Excellence Club, an exclusive program meticulously crafted by BMW Thailand for owners of the BMW X7, BMW 7 Series, BMW i7, and BMW XM, elevates the meaning of luxury living. This program provides members with unparalleled experiences that embody the essence of the BMW Luxury Class, from exhilarating driving adventures to bespoke lifestyle privileges tailored to their discerning tastes. With a three-year membership upon purchase of a BMW Luxury Class vehicle, members enjoy an array of exclusive benefits and services, unlocking a world of curated experiences and exceptional rewards that complement their sophisticated lifestyles.
Upon taking delivery of their BMW Luxury Class vehicle, clients automatically ascend to BMW Excellence Club membership, receiving 25,000 BMW JOY Tokens. These tokens unlock access to a curated portfolio of six lifestyle packages, each meticulously designed to elevate everyday experiences. These include the Business Travel package for seamless journeys, the Michelin-starred Dining Experience package for culinary adventures, the rejuvenating Wellness Experience package, the action-packed Sport Experience package, the unforgettable Family Experience package for creating lasting memories, and the Shopping Trip Experience package for luxurious extended journeys.
Furthermore, members benefit from a dedicated 24/7 concierge service catering to every aspect of their lives, from personalized lifestyle assistance and 24-hour roadside assistance to comprehensive information offerings. Elevating the experience further, BMW Excellence Club members can also enjoy exclusive airport transfers in the luxurious BMW 7 Series, and preferential privileges at a curated selection of private clubs and dining destinations. A 3-day Home Test Drive is exclusively offered to BMW Excellence Club members who would like to experience new BMW vehicles.
Beyond the drive, BMW Excellence Club membership unlocks a world of unparalleled, money-can’t-buy experiences. Esteemed members recently enjoyed access to the prestigious Concorso d’Eleganza Villa d’Este 2024 in Italy, experiencing the electric atmosphere of the Euro 2024 final in Germany from the comfort of a VIP hospitality lounge. This year, the journey continues with access to a curated selection of once-in-a-lifetime events. Members may find themselves captivated by the world’s best athletes at the 2024 Paris Olympics, feeling the energy of the Berlin Marathon, or enjoying exclusive access to world-class golf tournaments like the 2024 BMW International Open. These global adventures are complemented by a host of equally enticing local experiences, ensuring there’s always something extraordinary to anticipate.
Underscoring the brand’s commitment to providing an elevated ownership experience, BMW Thailand also announced special offers for customers who place a booking and take delivery of a BMW luxury class vehicle by 31st October 2024. These offers include attractive financing options through BMW Financial Services Thailand, with special monthly instalment rates designed to make owning a BMW even more accessible, along with three compelling benefits;
- Complimentary First-Class Insurance: One year of comprehensive insurance coverage for the BMW 750e xDrive M Sport, BMW 740d M Sport, BMW i7 xDrive60 M Sport, and BMW X7 xDrive40d M Sport.
- Complimentary BMW Wallbox: A BMW Wallbox electric vehicle charger for buyers of the BMW i7 xDrive60 M Sport.
- Complimentary BSI Upgrade: An extended six-year BMW Service Inclusive (BSI) package for the BMW i7 xDrive60 M Sport.
Exclusively for BMW Excellence Club members, enjoy a bonus of 10,000 BMW JOY TOKENS, redeemable for a wealth of exclusive benefits, when booking a BMW Luxury Class vehicle at the Haus of Luxe event in Bangkok and nationwide throughout July to October 2024.
For more information about the BMW Excellence Club, please contact 02 055 9595, or email at bmwexcellence@theblacktie-service.com
BMW Group Thailand
BMW Group Thailand
rhubarb and cherry with the salty tang of olives
