Bangkok. BMW Group Thailand is celebrating yet another milestone, with positive registration growth in the first quarter of 2023 across all three brands. From January to March, BMW has a total of 4,133 units registered, growing 18.6% from the same period of 2022. Meanwhile, MINI has achieved an impressive 45.1% growth from 447 registrations in the first three months. BMW Motorrad also posted strong performance with 380 motorcycles registered, resulting in a 5.6% growth from the previous year. As further testament of its achievements, BMW Group Thailand has won two national awards from different stages, winning the Thailand Top Company Awards by Business+ Magazine and the 2022-2023 Thailand’s Most Admired Company by BrandAge, reinforcing its commitment to delivering distinctively high-performance vehicles and setting new standards of excellence to provide customers with ‘Sheer Driving Pleasure’. These two awards are also recognition of BMW Group Thailand’s strong leadership in the industry, innovative products, and uncompromising transformation to deliver cutting-edge mobility solutions that exceed customer expectations.
Mr. Alexander Baraka, President and CEO of BMW Group Thailand, said: “We are truly honoured to have received these two prestigious awards, which highlight our exceptional performance and commitment to moving forward in order to develop breakthrough driving technology and constantly offer the ultimate satisfaction to consumers through every journey. At BMW Group Thailand, we innovate for the sake of customers today and tomorrow, paving the way to the Future of Mobility. We believe that our customers are at the heart of everything we do, and our success is closely tied to their satisfaction. Therefore, the company always aims to achieve the highest degree of trust from customers across the country, highlighted by superior, innovative and world-class services and products. These accomplishments are a credit to our employees’, dealers’ and partners’ devotion and hard work in constantly delivering great outcomes in all parts of our business.”
BMW Group Thailand was honoured with the ‘Best Customer Focus Award’ from the Thailand Top Company Awards 2023 held by Business+ magazine, ARIP plc in partnership with the University of the Thai Chamber of Commerce. This annual award ceremony was organised for Thailand’s leading organisations with outstanding performance and excellence in various industries. Under the concept ‘The Resilience to Deglobalisation’, the award showcased the remarkable capabilities and exceptional performance of organisations in embracing and adapting to the trend of deglobalisation. Receiving this distinguished accolade is a testament to BMW Group Thailand’s profound understanding of ever-changing consumer needs, displaying the company’s unwavering dedication to resilience in offering innovative automotive solutions to customers.
In addition, BMW Group Thailand has been named Thailand’s Most Admired Company 2022-2023 by BrandAge Magazine for the 5th consecutive year. The results of the survey reflect outstanding factors that contribute to BMW Group Thailand’s business success in various areas. These include ‘Business Performance’ and ‘Excellence in Service and Innovation’. The award also recognises the company’s ability to consistently engage in and establish relationships with customers through activities and events under the BMW, MINI and BMW Motorrad marques. This gives the company the ability to address customer needs and adequately deliver superior products and services to them.
BMW Group Thailand is looking ahead with the goal of bringing Sheer Driving Pleasure, cutting-edge technologies, and the ‘Power of Choice’ to customers, and is confident in its ability to continue driving success in the future. In this way, the company is gearing up for further transformation by optimising all technologies into product line-ups and maintaining operational excellence. BMW Group Thailand continues to maintain its core philosophy of staying one step ahead of others to guarantee that customers can always obtain high-quality products and services from BMW, MINI and BMW Motorrad.
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