BMW Thailand has partnered with Four Seasons Hotel Bangkok at Chao Phraya River to introduce a dual-fleet luxury transfer service featuring the BMW 740d M Sport and the all-electric BMW i7 xDrive60 M Sport

BMW Motorrad Thailand unveils the BMW R 1250 GS Adventure (Ultimate Edition),
the pinnacle of adventure motorcycles and the most complete expression of the BMW R 1250 GS Adventure lineage

Ayutthaya. BMW Group Thailand, together with Performance Motors, an authorized BMW dealer in the Sime Darby Motors group, has expanded its service area to meet the needs of customers in the central region of Thailand by opening a new showroom and service center in Ayutthaya Province.

BMW Thailand brings a showcase of automotive excellence,
plus exclusive offers at BMW Xpo 2024, making sporty dreams attainable with the new BMW 320d Sport

MINI Thailand is going full-throttle into the era of electric mobility innovations with the launch of its new 5th generation vehicle lineup. The new MINI Family delivers sustainability, minimalistic style combined with digital lifestyle features, as well as fun and exciting performance, led by the new MINI Cooper SE, the first-ever MINI Countryman SE, the new MINI John Cooper Works Countryman, and the first-ever MINI Aceman SE at The New MINI Family launch event,

BMW Thailand unveiled a luxury redefined ‘Haus of Luxe’, an exclusive activity designed as a portal to a world of unparalleled experiences that money can't buy. Inviting customers and guests to discover the privileges of BMW Excellence Club membership

BMW Thailand and Mandarin Oriental Bangkok have announced a new partnership that offers an exclusive luxury experience to guests. The collaboration provides a premium limousine service using the BMW 750e xDrive

BMW Group Thailand further cements its position as a premium automotive market leader by clinching 14 awards from the Car & Bike of the Year 2024 for BMW, MINI, and BMW Motorrad brands. It has also been named Thailand’s Most Admired Company in the Automotive Industry for the sixth consecutive year by BrandAge magazine.

BMW Group Thailand is poised to exhibit its diverse array of ultimate premium automobiles, marked by superior design and the peak of automotive innovation at the 45th Bangkok International Motor Show from 27 March to 7 April 2024 at Impact Challenger Hall 1-3, Muang Thong Thani.

BMW Group Thailand proudly celebrates its leadership position as the No. 1 brand in the Thai premium automotive segment for the fourth consecutive year. This achievement underscores BMW's dedication to steering its business towards a sustainable automotive future and delivering unparalleled customer satisfaction. The company's triumph is attributed to strong registration numbers in 2023 across its leading brands: BMW, MINI, and BMW Motorrad.