Pathum Thani . MINI Thailand took Thai media to step on the gas pedal to the full electric vehicle era with the new MINI Cooper SE, the latest 5th generation 3-door electric MINI that is fully equipped with environmental friendliness, a minimalist design that fits in with the digital lifestyle, and exciting go-kart driving performance. The test drive of this MINI was a round trip between Pathum Thani and Saraburi provinces to allow the media to experience its performance in real-world use. The new MINI Cooper SE is powered by the latest electric powertrain from 160 kW / 218 horsepower, giving it an acceleration of 0-100 kilometers per hour in just 6.7 seconds, working in conjunction with a suspension tuned for agile control, maintaining the go-kart driving style in its entirety. Experience outstanding new features in the cabin from the high-resolution OLED display, the large round MINI Interaction Unit on the front console, and the 7 MINI Experience modes that customize the driving experience, along with a variety of driver assistance systems, adding color and fun to every route for everyone.
The new MINI Cooper SE
Selling price: 1,699,000 baht
(Including VAT with MSI Standard 4-year maintenance package, unlimited mileage)
The 5th generation of the new MINI Cooper SE combines the brand’s traditional design DNA with a 100% electric drivetrain and future-oriented technology. It builds upon the exciting “Electrified Go-Kart” driving experience that has thrilled drivers worldwide, featuring a new, cutting-edge minimalistic look and smarter digital innovations for both driver and passengers alike. The body of the new MINI Cooper SE is specifically designed to match its electric drivetrain and offer the optimum aerodynamic efficiency.
“Charismatic Simplicity” design philosophy
At first glance, the new MINI Cooper SE impresses with its new ‘Charismatic Simplicity’ design philosophy. While embracing a fresh, minimalist approach, it maintains MINI’s iconic elements – short overhangs, a compact bonnet and a contrasting long wheelbase with large wheels, all contributing to its thoroughly athletic and urban personality. Focusing on the essentials of the MINI’s character, the all-electric Cooper now features flush door handles and no fender flares or side scuttles conveying the classic MINI design that offers a greater stance. The front end of the vehicle still showcases the iconic circular headlights, which now add a touch of personalised expression with three available Signature light modes including Classic, Favoured, and JCW. The new octagonal front grille with expressive Vibrant Silver accents further emphasise its sporty appeal
The minimalist design style can also be seen from the side of the body that has no black stripes, paired with a streamlined body with a drag coefficient of only 0.28, which is higher than other cars in the same segment. The rear is beautiful and clean, with powerful proportions and lines of the car, and a horizontal black stripe in the center of the trunk lid.
The answer to sustainability in every aspect
The interior of the new MINI Cooper SE has similarly been reimagined with an eye on both minimalism and sustainability. The dashboard, door panels, and various lids on the inside now utilize 90% recycled polyester fibres. The seats remain as lush and comfortable as ever with Vescin sports seats in Nightshade Blue – MINI’s custom synthetic leather upholstery that replaces traditional leather offering eco-friendly alternative while keeping luxurious look and high quality. Even on the outside, the new MINI’s wheels are also following suit with use of secondary aluminium. Thai fans will be able to own the all-electric MINI Cooper in the Favoured Trim, which sharpens the overall aesthetics with a set of 18-inch wheels in Slide spoke, 2-tone design. The interior stands out with two-toned houndstooth pattern on the knitted-textile instrument panel, and a storage box with knitted surface made with special materials and textile strap for the ease of use.
Circular High-Res OLED display for the first time in automobile industry
Echoing the original MINI from 1959, the front area has been crafted around the large, circular MINI Interaction Unit – a high-resolution OLED display that serves as the interior’s centrepiece. The Interaction Unit offers smartphone-style experiences with the top of the screen reserved for key vehicle information such as speed and battery status, while the remainder of the circular display can seamlessly handle navigation, media controls, and other connectivity features. Alternatively, the head-up display also provides a simple and instinctive way for the driver to check vehicle information without taking their eyes off the road.
The MINI Interaction Unit screen is also the heart of the MINI Experience mode, a new feature that helps customize the driving experience and add colour to every route as you wish with seven modes with different properties, including the car’s driving mode, simulated sounds that enhance the driving atmosphere, and colours from the screen and interior lighting. In the standard ‘Core Mode’, the cabin is decorated with the screen and lights in the colour Laguna, one of MINI’s signature colours, with Comfort driving mode and a standard simulated sound that both the driver and passengers will hear together, ensuring safety for drivers and pedestrians. ‘Go-Kart Mode’ changes the colour scheme of the screen to Anthracite black with a mix of red and red ambient lights, adding a fierce touch to the sporty driving style, with the engine sound from the John Cooper Works model specially tuned to create excitement. ‘Green Mode’ sets the car to the most efficient driving mode to maximize the driving range, while the screen and lighting are in a soft green.
Beyond these three main modes, the MINI Interaction Unit also delivers more distinctive features and characters in four extra modes – from the ability to sync interior lighting to the album art of your current song in ‘Vivid’ mode from the “Colour Grabber” technology and custom background image support in the ‘Personal’ mode to a classy interpretation of MINI’s history through visuals and sounds in ‘Timeless’ mode as well as the understated and serene look of the comfort-focused ‘Balance’ mode.
Under the MINI Interaction Unit at the front console, you will find the new Toggle Bar – yet another rethinking of a classic MINI feature. This iteration of the Toggle Bar offers easy access to key driving functions such as parking brake, gear selector, start/stop key, Experience Mode toggle, and volume control for music.
Complete Digital Services and Intelligent Personal Assistant
The eye-catching OLED display is not the only revolutionize star of the new MINI Cooper SE’s tech show. For the first time ever, the MINI Intelligent Personal Assistant can be experienced just by calling out “Hey MINI!” or pressing the push-to-talk button on the steering wheel. Beyond responses to your commands, the new Assistant will also be present visually on the MINI Interaction Unit – taking the form of either the default “MINI” character or adorable canine friend “Spike” (unlockable by upgrading the MINI Connected package) that fans will fall in love with.
These innovative experiences are powered by MINI Operating System 9 – a software platform developed in-house by BMW Group based on the Android Open Source Project (AOSP) software stack. Featuring simple touch-based operation and stylish graphical animations throughout the experience, MINI Operating System 9 works in tandem with the MINI Navigation Package on the road to provide cloud-based navigation with 5G technology and even includes 3D visualisations that help navigate complicated turns with greater confidence. The included MINI Connected Store, meanwhile, introduces a constantly evolving variety of practical and entertaining apps, including gaming, music and video streaming.
The new MINI Cooper SE matches its infotainment and personalization experiences with wide range of driver assistance systems – including automatic parking functions in the Parking Assistant and the optional 1-month, 1-year, 3-year, and lifetime Driving Assistant Plus upgrade packages with Adaptive Cruise Control. MINI Digital Key Plus adds another layer of convenience by turning your smartphone and smartwatch into the car key that automatically activates the welcome lights once the driver is within 3 metres of the car, followed by automatic door unlocking at 1.5 metres. In addition, the engine can be started while the driver is sitting in the driving position and the digital key can be easily and securely handed over to their friends or family members via smartphone.
Elevate Go-Kart driving experience with the thrill of 100% electric mobility
The new MINI Cooper SE delivers enhanced power output and range from its all-new, all-electric powertrain, which produces 160 kW / 218 hp and 330 Nm torque that sends the car from a standstill to 100 km/h time within 6.7 seconds. This powerful, responsive electric motor is further enhanced by a suspension and damping system that is tuned for spirited handling. A low centre of gravity, wider track and the wheelbase has been moved to the corners of the vehicle in a short overhang design guarantee a nimble driving behaviour, offering exciting go-kart feeling with full control. The 54.2 kWh high-voltage battery packs enough power for a maximum range of 402 km based on the WLTP test cycle. Furthermore, the battery’s position in the floor gives the car a low centre of gravity that results in exceptional handling and traction control.
The new MINI Cooper SE’s battery supports AC charging at up to 11 kW, while DC charging supports up to 95 kW for a 10-80% charging time just under 30 minutes. The battery supports charging optimization through settings such as charging times, target battery level, and more with full remote battery information access through the MINI App.
The new MINI Cooper SE is available now from 1,699,000 THB with MSI Standard Package – with available finishes including Blazing Blue, Nanuq White, Melting Silver with Jetblack roof colour, and British Racing Green, Sunny Side Yellow, and Chili Red II with both Jetblack or Glazed White roof colour options.
Special offers for the new MINI Cooper SE*
- Customers who book the new MINI Cooper SE with vehicle handover within 31st August 2024 and sign a financial contract with MINI Financial Services Thailand will receive low monthly instalments starting from 11,555 THB/month.
- Existing MINI customers with an active financial contract through MINI Financial Services Thailand who purchase a new MINI Cooper SE and sign a new financial contract with MINI Financial Services Thailand between 19th July and 31st August 2024, will receive an extension of their MINI Extended Protect (Extended Warranty) package for up to two years (a total value of 25,970 THB).*
*Terms and conditions apply. For more information, please contact MINI Contact Center at 1397.
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