Bangkok. BMW Thailand is set to inspire and excite at BMW Xpo 2025, an exclusive event dedicated to the “Innovation of Joy.” This Xpo will highlight BMW’s latest advancements in technology, design, and sustainability, capturing the true spirit of BMW driving pleasure and offering a glimpse into the future of premium mobility. Taking place at Mega Bangna from September 25 – 28, 2025, visitors will have the opportunity to experience a variety of BMW models through engaging test drives and explore the brand’s commitment to innovation.
Mr. Rene Gerhard, President and CEO of BMW Group Thailand, stated, “BMW Xpo 2025 is a testament to our relentless pursuit of innovation and our dedication to delivering ‘Sheer Driving Pleasure.’ Under the theme ‘Innovation of Joy,’ we are excited to showcase how our latest technologies, sophisticated designs, and sustainable practices come together to create an unparalleled driving experience. We invite everyone to Mega Bangna to discover the future of mobility and experience the joy that only BMW can offer. We are particularly thrilled to announce the official launch of the all-new BMW M2 CS and the historic BMW M3 CS Touring at the Xpo, offering Thai enthusiasts an exclusive first look and opportunity to experience these exceptional high-performance models.”
Highlights of BMW Xpo 2025: Advanced Technology, Design, and Sustainability
- Cutting-Edge Technology: Explore the latest in BMW’s digital and driver assistance systems, designed to enhance convenience, safety, and connectivity.
- Progressive Design: Witness the evolution of BMW’s iconic design language, where aesthetics meet aerodynamics and functionality.
- Commitment to Sustainability: Discover BMW’s advancements in electric and hybrid powertrains, showcasing a responsible approach to premium mobility.
Also, offering an unparalleled opportunity to explore the brand’s diverse portfolio, with a total of 21 cars proudly displayed across 4 distinct zones. Visitors eager to experience BMW’s “Innovation of Joy” firsthand can also participate in dynamic test drives, featuring a selection of popular models including the BMW iX1 eDrive20L M Sport, BMW X1 sDrive20i M Sport, BMW 220 M S port Pro, BMW 330e M Sport, BMW X3 20d xDrive M Sport, and BMW i5 eDrive40 M Sport.
Exclusive Offers and Campaigns at BMW Xpo 2025
BMW Xpo 2025 presents a wide array of special campaigns and exclusive offers, providing maximum value in conjunction with financial agreements through BMW Financial Services. These offers include comprehensive vehicle maintenance and care services for an extended period. Customers are also invited to explore tailored special offers for specific vehicle models, enhancing their ownership experience with additional privileges, available on the BMW website.
*Terms and conditions apply
For customers who choose to own the following BMW models by September 30, 2025, and choose to finance with BMW Financial Services Thailand, the following special offers apply**:
| Models | Offers |
| BMW 220 Gran Coupe M Sport Pro | • BSI Ultimate Upgrade up to 5 Years |
| BMW 320d M Sport | • BSI Ultimate Upgrade for up to 5 years and BMW Protect (first-class insurance) for up to 2 years OR • 1.99% interest rate* and BMW Protect (first-class insurance) for up to 2 years |
| BMW 520d M Sport Pro | • BSI Ultimate Upgrade for up to 5 years and BMW Protect (first-class insurance) for up to 2 years OR • 1.99% monthly installment interest rate* |
| BMW 530e Inspiring BMW 530e M Sport | • BSI Ultimate Upgrade for up to 5 years and BMW Protect (first-class insurance) for up to 2 years OR • BMW Protect (first-class insurance) for 1 year and 1.99% monthly installment interest rate* |
| BMW X1 sDrive20i M Sport | • BSI Ultimate Upgrade for up to 5 years and monthly installments starting from just 17,500 Baht/month OR • BMW Protect (first-class insurance) for 1 year and 1.99% interest rate* |
| BMW X1 M Sport | • BSI Ultimate Upgrade for up to 5 years and monthly installments starting from just 17,500 Baht/month OR • BMW Protect (first-class insurance) up to 1 year and 1.99% interest rate* |
| BMW X3 xDrive20d BMW X3 M50 | • BSI Ultimate Upgrade for up to 5 years and BMW Protect (first-class insurance) for 1 year OR • BMW Protect (first-class insurance) for 1 year |
| BMW iX3 M Sport (Inspiring) | • BMW Protect (first-class insurance) for up to 3 years OR • BMW Protect (first-class insurance) for 1 year and 1.99% monthly installment interest rate |
| BMW X4 xDrive20d | • Original BMW Accessory package worth over 250,000 Baht and BSI Ultimate Upgrade for up to 5 years OR • Original BMW Accessory package worth over 250,000 Baht and BMW Protect (first-class insurance) for 1 year |
| BMW X5 xDrive50e | • Original BMW Accessory package worth over 300,000 Baht and BSI Ultimate Upgrade for up to 5 years OR • Original BMW Accessory package worth over 300,000 Baht and BMW Protect (first-class insurance) for 1 year |
| BMW X6 xDrive40i M Sport | • Original BMW Accessory package worth over 250,000 Baht and BSI Ultimate Upgrade for up to 5 years OR • Original BMW Accessory package worth over 250,000 Baht and BMW Protect (first-class insurance) for 1 year |
**Terms and conditions applied
