Regional Vice President & General Manager. BMW Thailand has partnered with Four Seasons Hotel Bangkok at Chao Phraya River to introduce a dual-fleet luxury transfer service featuring the BMW 740d M Sport and the all-electric BMW i7 xDrive60 M Sport. This collaboration marks a significant step in elevating the luxury hospitality experience, seamlessly blending sustainable mobility with premium comfort for guests of the hotel, ranked among the top three hotels globally in the inaugural World’s 50 Best Hotels list.
The partnership introduces an innovative “Silent Arrival Experience” where guests can enjoy seamless airport transfers with automated check-in, eliminating traditional hotel reception procedures. This service transformation aligns with Four Seasons’ commitment to exceptional guest experiences and BMW’s vision of future mobility.
Mr. “This partnership with Four Seasons Hotel Bangkok exemplifies BMW’s commitment to pioneering sustainable luxury mobility. By offering guests the choice between the innovative all-electric BMW i7 xDrive60 M Sport and the sophisticated BMW 740d M Sport, we are not only catering to diverse preferences but also setting a new benchmark for premium travel experiences. Four Seasons is one of the exclusive luxury hotels in Thailand selected to showcase these exceptional vehicles, a testament to our shared vision for unparalleled service and innovation. This strategic collaboration is already contributing to BMW Group Thailand’s growth, with our market share in the luxury hotel fleet segment now reaching 61%, reflecting the hotel fleet providers’ confidence and trust in our product range, services, and values based on their experiences,” said Mr. Rene Gerhard, President and CEO, BMW Group Thailand.
Four Seasons Hotel Bangkok at Chao Phraya River, located in Bangkok’s creative district, features 299 rooms and suites with dramatic river views. The hotel’s cascading architecture and sophisticated design by Jean-Michel Gathy create an urban sanctuary that perfectly complements BMW’s luxury fleet service.
Guests of Four Seasons Hotel Bangkok can now experience the ultimate in sustainable luxury arrival with a choice of BMW’s innovative i7 xDrive60 M Sport or sophisticated 740d M Sport. Bell Transport’s professionally trained chauffeurs provide seamless transfers, blending Thai hospitality with BMW’s engineering excellence, ensuring an unparalleled experience that sets
the tone for a memorable stay.
Mr. “This collaboration with BMW Thailand exemplifies Four Seasons Hotel Bangkok’s commitment to elevating service excellence. The synergy between two global luxury brands enables us to deliver an unprecedented arrival experience for our guests from their first moments in Bangkok. The Silent Arrival Experience and these premium vehicles not only address our guests’ preferences for convenience and sustainability but also reflect our shared commitment to creating memorable journeys,” Mr. Lubosh Barta, Regional Vice President & General Manager,
Four Seasons Hotel Bangkok, added.
The BMW i7 xDrive60 M Sport and BMW 740d M Sport fleet service is now available for guest transfers between Suvarnabhumi International Airport and Four Seasons Hotel Bangkok, offering a 40-minute journey that transforms traditional transportation into an extraordinary travel experience.
The innovative airport transfer service introduces a groundbreaking check-in process that revolutionizes the arrival experience. Upon meeting their chauffeur at Suvarnabhumi International Airport, guests can complete their hotel check-in procedures directly in either the BMW i7 xDrive60 M Sport or BMW 740d M Sport during their journey to the hotel. This seamless integration means that upon arrival at Four Seasons Hotel Bangkok, guests can bypass the traditional front desk formalities and proceed directly to their rooms. The service is enhanced by the vehicles’ advanced connectivity features, allowing real-time communication between the transfer fleet and the hotel’s guest services team to ensure rooms are perfectly prepared upon arrival. This efficient system particularly benefits business travelers and luxury seekers who value time and convenience, embodying Four Seasons’ commitment to anticipatory service.
The dual-fleet approach perfectly mirrors Four Seasons Hotel Bangkok’s commitment to both sustainability and luxury excellence. The zero-emission BMW i7 xDrive60 M Sport aligns with the hotel’s comprehensive environmental initiatives, including energy conservation measures and waste reduction programs, while the BMW 740d M Sport delivers classic automotive excellence for traditionally-minded guests. Both vehicles feature advanced entertainment systems, including the BMW Theatre Screen with 31.3-inch panoramic display, complementing the hotel’s sophisticated entertainment offerings across its six restaurants and bars, including the acclaimed BKK Social Club, named The Best Bar in Asia.
The mobile luxury experience extends beyond transportation, functioning as a seamless extension of the hotel’s Urban Wellness Centre philosophy of Body, Mind, and Work. Business travelers can utilize the vehicles’ mobile office capabilities with high-speed connectivity, while leisure guests can enjoy the premium comfort features and ambient lighting that echo the hotel’s sophisticated design by Jean-Michel Gathy. The BMW fleet’s advanced climate control and sound insulation systems create a tranquil environment that prepares guests for the serenity awaiting them at Four Seasons’ riverside sanctuary.
Additional photos
- Khun Krisda Utamote, Director Corporate Communications, BMW Group Thailand
- Mr. Sergey Gidon, Manager Corporate and Special Sales, BMW Thailand
- Mr. Thomas Gorian, Sales and Dealer Network Development Director, BMW Thailand
- Mr. Rene Gerhard, President and CEO, BMW Group Thailand
- Mr. Jean-Philippe Parain, Senior Vice President Sales Regions Asia Pacific, Eastern Europe, Middle East and Africa, BMW Group
- Mr. Lubosh Barta, Regional Vice President & General Manager, Four Seasons Hotel Bangkok
- Khun Prapassorn Towakul, Managing Director, Bell Transport Co., Ltd.
- Khun Hudasadin Eamsherangkoon, Deputy Managing Director, Bell Transport Co., Ltd.
- Khun Thammasak Eamsherangkoon, Deputy Managing Director, Bell Transport Co., Ltd.
