{"id":8446,"date":"2025-10-08T11:00:58","date_gmt":"2025-10-08T04:00:58","guid":{"rendered":"https:\/\/bmwgroupthpress.com\/?post_type=articles&p=8446"},"modified":"2025-10-08T11:01:54","modified_gmt":"2025-10-08T04:01:54","slug":"bmw-vision-neue-klasse","status":"publish","type":"articles","link":"https:\/\/bmwgroupthpress.com\/en\/articles\/bmw-vision-neue-klasse\/","title":{"rendered":"BMW Thailand presents the Vision Neue Klasse \u2013 a first look at the intelligent, sustainable future of mobility"},"content":{"rendered":"\n

Bangkok.<\/strong> The next generation of mobility is here. BMW Thailand is bringing a vision of the future to Bangkok with the arrival of the BMW Vision Neue Klasse, a groundbreaking concept vehicle that embodies intelligent, sustainable mobility with driver-focused innovation. From October 8 to 12, experience this preview of BMW\u2019s next chapter up close in the \u201cBMW Road to Neue Klasse : The Neue New\u201d showcase \u2013 exclusively at Central Embassy.<\/p>\n\n

The BMW Vision Neue Klasse represents a total rethink of mobility to offer electric, intelligent, and sustainable experiences that take BMW\u2019s trademark sheer driving pleasure into a refreshing new future. From the elegant, minimalistic new design language and new digital innovations designed to seamlessly merge the virtual and the real, the Vision Neue Klasse distils big, bold ideas around people-centric mobility into the familiar yet radically different shape of a sporty four-door sedan.<\/p>\n\n

Mr.<\/strong>. Rene Gerhard, President and CEO, BMW Group Thailand, <\/strong>said, \u201cThe BMW Vision Neue Klasse is far more than an innovative concept vehicle. It represents the essence of BMW, tracing a line from the original Neue Klasse vehicles of the 1960s all the way to the future of sustainable, electrified mobility. Our vision for these next-generation vehicles extends beyond the driving experience to the design and manufacturing processes, with every detail bringing to life BMW Group\u2019s key priorities: making mobility more human, more intelligent, and more responsible for all.\u201d<\/p>\n\n

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The BMW Vision Neue Klasse is a striking introduction to BMW\u2019s new design language. At once sporty and dynamic without being aggressive, the Vision Neue Klasse\u2019s exterior signifies lightness and elegance that are amplified by the Joyous Bright paint finish \u2013 a radiant white with slight yellow shimmer, contrasting with the darker tones of add-on parts in Composite Marble. A single character line visually divides the body at the lower edge, giving the side an agile look with a low centre of gravity, while wide wheel arches accentuate road presence and the power of its electric all-wheel drive system.<\/p>\n\n

The front of the Vision Neue Klasse features a radical reinterpretation of the trademark BMW kidney grille, which is now combined with twin headlights to create a uniform surface with individually controllable light elements underneath to create a captivating depth effect. Two angled light elements on either flank function as daytime running lights, providing eye-catching contrast against the main headlight elements. This visual motif also extends to the rear lights, which feature 3D-printed elements tailored to create a similar sense of depth.<\/p>\n\n

On the inside, the BMW Vision Neue Klasse offers an open, bright, and welcoming ambience. Clean surfaces on every element \u2013 completely free of decorative chrome or leather to ensure minimal carbon footprint \u2013 deliver a modern, timeless look across the board. The bright dashboard complements the steering wheel, which is flattened at the top and bottom, as well as the OLED Central Display, gear selector, and smartphone charging tray. Front and centre of this all-new interior is BMW Panoramic Vision \u2013 a new element of BMW iDrive that projects information into the driver\u2019s line of sight and across the entire width of the windscreen. Both the driver and front passenger can interact with information displayed on BMW Panoramic Vision, creating a uniquely shared user experience with content freely transferrable from and to the Central Display.<\/p>\n\n

In motion, the BMW Vision Neue Klasse takes a major technological leap forward with sixth-generation BMW eDrive technology. The new electric drivetrain features highly efficient electric motors in an all-wheel-drive configuration, operating alongside newly developed round battery cells that provide 20% higher energy density compared to current-generation batteries. All in all, the updated BMW eDrive is engineered to deliver up to 30% more range, 30% faster charging, and 25% greater overall vehicle efficiency.<\/p>\n\n

The BMW Vision Neue Klasse also offers four high-performance computers, which control the most important in-car functionalities. These \u201csuper brains\u201d deliver up to 20 times more in-vehicle computing power. One of the four high-performance computers is called the \u201cHeart of Joy\u201d. All drivetrain and driving dynamics functions such as the powertrain, brakes and recuperation as well as some steering functions are integrated into this electronic control unit. The Heart of Joy centrally calculates all driving dynamics functions and raises the hallmark BMW driving pleasure to a new level with faster information processing, and responds more directly to the driver than ever before.<\/p>\n\n

Another fundamental component of the digital nervous system is the radically simplified wiring harness. It is based on a so-called zonal wiring harness architecture, which uses 600 meters less wiring and brings 30% weight savings compared to the previous generation. The wiring harness is divided into four zones: front end, center, rear and roof. The Superbrains are connected via high-speed data connections to smaller control units, the zonal controllers, which manage and consolidate the data flow of the electronics in and out of the zones. The wiring in the vehicle is therefore zone-related and can thus be shorter, thinner, and lighter.<\/p>\n\n

\u201cWith this showcase experience in Bangkok, we are turning BMW Group\u2019s vision of the future into a tangible promise that you can see for yourself,\u201d added Mr. Gerhard. \u201cThe cutting-edge innovations in the Vision Neue Klasse are already integrated into next-generation production models that will soon be introduced worldwide.\u201d <\/p>\n\n

Experience the BMW Vision Neue Klasse yourself today at the \u201cRoad to Neue Klasse\u201d zone on G floor, Central Embassy from October 8 to 12 by registering your interest and preferred dates and times here.<\/a> Visitors can also enjoy exclusive works of art and design inspired by BMW\u2019s vision of the future with no prior registration required.<\/p>\n\n

Additional photos can be downloaded from https:\/\/bmwgroupthpress.com\/en\/articles\/bmw-vision-neue-klasse\/ <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Bangkok. The next generation of mobility is here. BMW Thailand is bringing a vision of the future to Bangkok with the arrival of the BMW Vision Neue Klasse, a groundbreaking concept vehicle that embodies intelligent, sustainable mobility with driver-focused innovation. From October 8 to 12, experience this preview of BMW\u2019s next chapter up close in […]<\/p>\n","protected":false},"featured_media":8441,"template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"category-post-type":[70,69],"tag-of-article":[],"class_list":["post-8446","articles","type-articles","status-publish","has-post-thumbnail","hentry","category-post-type-bmw","category-post-type-brands"],"_links":{"self":[{"href":"https:\/\/bmwgroupthpress.com\/en\/wp-json\/wp\/v2\/articles\/8446","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bmwgroupthpress.com\/en\/wp-json\/wp\/v2\/articles"}],"about":[{"href":"https:\/\/bmwgroupthpress.com\/en\/wp-json\/wp\/v2\/types\/articles"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bmwgroupthpress.com\/en\/wp-json\/wp\/v2\/media\/8441"}],"wp:attachment":[{"href":"https:\/\/bmwgroupthpress.com\/en\/wp-json\/wp\/v2\/media?parent=8446"}],"wp:term":[{"taxonomy":"category-post-type","embeddable":true,"href":"https:\/\/bmwgroupthpress.com\/en\/wp-json\/wp\/v2\/category-post-type?post=8446"},{"taxonomy":"tag-of-article","embeddable":true,"href":"https:\/\/bmwgroupthpress.com\/en\/wp-json\/wp\/v2\/tag-of-article?post=8446"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}