{"id":7462,"date":"2025-01-15T16:21:38","date_gmt":"2025-01-15T09:21:38","guid":{"rendered":"https:\/\/bmwgroupthpress.com\/articles\/bmw-thailand-reached-an-all-time-high-of-around-70-market-share-in-luxury-hotel-fleet-boosted-by-partnership-with-the-ritz-carlton-bangkok\/"},"modified":"2025-01-24T10:26:12","modified_gmt":"2025-01-24T03:26:12","slug":"bmw-thailand-reached-an-all-time-high-of-around-70-market-share-in-luxury-hotel-fleet-boosted-by-partnership-with-the-ritz-carlton-bangkok","status":"publish","type":"articles","link":"https:\/\/bmwgroupthpress.com\/en\/articles\/bmw-thailand-reached-an-all-time-high-of-around-70-market-share-in-luxury-hotel-fleet-boosted-by-partnership-with-the-ritz-carlton-bangkok\/","title":{"rendered":"BMW Thailand reached an all-time high of around 70% market share in luxury hotel fleet, boosted by partnership with The Ritz-Carlton, Bangkok"},"content":{"rendered":"\n<figure class=\"wp-block-image aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/bmwpress-website.s3.ap-southeast-1.amazonaws.com\/wp-content\/uploads\/2025\/01\/15162320\/BMW-at-Ritz-Carlton-6-1024x683.webp\" alt=\"\" class=\"wp-image-7449\" srcset=\"https:\/\/bmwpress-website.s3.ap-southeast-1.amazonaws.com\/wp-content\/uploads\/2025\/01\/15162320\/BMW-at-Ritz-Carlton-6-1024x683.webp 1024w, https:\/\/bmwpress-website.s3.ap-southeast-1.amazonaws.com\/wp-content\/uploads\/2025\/01\/15162320\/BMW-at-Ritz-Carlton-6-300x200.webp 300w, https:\/\/bmwpress-website.s3.ap-southeast-1.amazonaws.com\/wp-content\/uploads\/2025\/01\/15162320\/BMW-at-Ritz-Carlton-6-768x512.webp 768w, https:\/\/bmwpress-website.s3.ap-southeast-1.amazonaws.com\/wp-content\/uploads\/2025\/01\/15162320\/BMW-at-Ritz-Carlton-6-1536x1025.webp 1536w, https:\/\/bmwpress-website.s3.ap-southeast-1.amazonaws.com\/wp-content\/uploads\/2025\/01\/15162320\/BMW-at-Ritz-Carlton-6-2048x1366.webp 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Mr. Rene Gerhard (right), President and CEO, BWM Group Thailand, together with Khun Prapassorn Towakul (left) Managing Director, Bell Transport Co., Ltd., delivered the fleet of BMW 7 Series to The Ritz-Carlton, Bangkok, represented by Ms. Tina Liu, General Manager of The Ritz-Carlton, Bangkok (centre).<\/em><\/figcaption><\/figure>\n\n<p>Bangkok. BMW Thailand and The Ritz-Carlton, Bangkok have elevated guests experience by offering a sophisticated fleet of BMW 7 Series to provide a seamless and unparalleled experience from arrival to departure. This collaboration marks the arrival of the first Ritz-Carlton in Bangkok, <br\/>a landmark moment for the city&#8217;s luxury hospitality landscape. Guests of this iconic hotel will now experience first-class and personalized service with a dedicated fleet of BMW 7 Series, including the all-electric BMW i7 xDrive60 M Sport and the BMW 740d M Sport. This partnership seamlessly integrates BMW&#8217;s innovative automotive technology with The Ritz-Carlton&#8217;s legacy of exceptional hospitality, promising an unforgettable experience from the moment they touch down in Bangkok.<\/p>\n\n<p>The Ritz-Carlton, Bangkok, located within the prestigious One Bangkok overlooking Lumpini Park, offers a tranquil oasis amidst the vibrant energy of the city. From uniquely luxurious accommodations and genuinely intuitive service to signature daily experiences designed to immerse guests in Thailand&#8217;s rich culture, the hotel embodies a new era of elevated hospitality. The addition of <br\/>a sophisticated BMW 7 Series fleet further enhances the guest experience, providing seamless and stylish transportation, reflecting the debut of The Ritz-Carlton in Bangkok.<\/p>\n\n<p>Mr. Rene Gerhard, President and CEO of BMW Group Thailand said, \u201cIn 2024, our market share in the luxury hotel fleet segment reached an impressive level at around 70%, which is a 27% growth from 2023. It is a success that can only be achieved with hotel fleet providers\u2019 confidence and trust in our product range, services, and values. For this, I would like to extend my sincere appreciation to all our hotel partners and fleet providers. More importantly, we are very thrilled to partner with the first Ritz-Carlton hotel in Bangkok. From unparalleled hospitality to immersive cultural experiences, The Ritz-Carlton, Bangkok, is truly a world-class beacon of the finest personalized service and unforgettable hotel experiences. This collaboration represents a significant step in our commitment to delivering premium mobility solutions in Thailand, and we are proud to be a part of this historic moment for The Ritz-Carlton brand.\u201d<\/p>\n\n<p>Ms. Tina Liu, General Manager of The Ritz-Carlton, Bangkok commented, \u201cThe Ritz-Carlton, Bangkok is delighted to partner with BMW to redefine luxury travel in the city. This collaboration allows us to curate a truly luxurious experience from arrival to departure, seamlessly integrating premium transportation into every guest journey. The BMW 7 Series fleet offers a smooth and effortless transition into Bangkok&#8217;s vibrant culture. This marks another significant step for <br\/>The Ritz-Carlton, Bangkok in providing a superior guest experience.\u201d<\/p>\n\n<p>Guests can choose between the innovative all-electric BMW i7 xDrive60 M Sport, ideal for the <br\/>eco-conscious traveler, and the sophisticated 740d M Sport, for those who appreciate classic automotive excellence. Both models feature cutting-edge technology and luxurious amenities, including the immersive BMW Theatre &#8211; a 31.3-inch 8K touchscreen panoramic display with <br\/>Bowers &amp; Wilkins surround sound &#8211; transforming every journey into a private oasis. Combined with The Ritz-Carlton, Bangkok&#8217;s legendary service, this sets a new standard for superior travel experiences in the city.<\/p>\n\n<p><strong><u>Additional photos<\/u><\/strong> <\/p>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image alignleft size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/bmwpress-website.s3.ap-southeast-1.amazonaws.com\/wp-content\/uploads\/2025\/01\/15162308\/BMW-at-Ritz-Carlton-4-1024x683.webp\" alt=\"\" class=\"wp-image-7445\" srcset=\"https:\/\/bmwpress-website.s3.ap-southeast-1.amazonaws.com\/wp-content\/uploads\/2025\/01\/15162308\/BMW-at-Ritz-Carlton-4-1024x683.webp 1024w, https:\/\/bmwpress-website.s3.ap-southeast-1.amazonaws.com\/wp-content\/uploads\/2025\/01\/15162308\/BMW-at-Ritz-Carlton-4-300x200.webp 300w, https:\/\/bmwpress-website.s3.ap-southeast-1.amazonaws.com\/wp-content\/uploads\/2025\/01\/15162308\/BMW-at-Ritz-Carlton-4-768x512.webp 768w, https:\/\/bmwpress-website.s3.ap-southeast-1.amazonaws.com\/wp-content\/uploads\/2025\/01\/15162308\/BMW-at-Ritz-Carlton-4-1536x1025.webp 1536w, https:\/\/bmwpress-website.s3.ap-southeast-1.amazonaws.com\/wp-content\/uploads\/2025\/01\/15162308\/BMW-at-Ritz-Carlton-4-2048x1366.webp 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">From left:<br\/>1. Khun Prapassorn Towakul, Managing Director, Bell Transport Co. Ltd. <br\/>2. Ms. Tina Liu, General Manager of The Ritz-Carlton, Bangkok <br\/>3. Mr. Rene Gerhard, President and CEO, BMW Group Thailand <br\/>4. Mr. Thomas Gorian, Sales and Dealer Network Development Director, BMW Thailand <br\/>5. Mr. Hudsadin Eamsherangkul, Deputy Managing Director, Bell Transport Co. Ltd.<br\/>6. Mr.   Sergey Gidon, Manager Corporate and Special Sales, BMW Thailand<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/bmwpress-website.s3.ap-southeast-1.amazonaws.com\/wp-content\/uploads\/2025\/01\/15162303\/BMW-at-Ritz-Carlton-3-1024x683.webp\" alt=\"\" class=\"wp-image-7443\" srcset=\"https:\/\/bmwpress-website.s3.ap-southeast-1.amazonaws.com\/wp-content\/uploads\/2025\/01\/15162303\/BMW-at-Ritz-Carlton-3-1024x683.webp 1024w, https:\/\/bmwpress-website.s3.ap-southeast-1.amazonaws.com\/wp-content\/uploads\/2025\/01\/15162303\/BMW-at-Ritz-Carlton-3-300x200.webp 300w, https:\/\/bmwpress-website.s3.ap-southeast-1.amazonaws.com\/wp-content\/uploads\/2025\/01\/15162303\/BMW-at-Ritz-Carlton-3-768x512.webp 768w, https:\/\/bmwpress-website.s3.ap-southeast-1.amazonaws.com\/wp-content\/uploads\/2025\/01\/15162303\/BMW-at-Ritz-Carlton-3-1536x1025.webp 1536w, https:\/\/bmwpress-website.s3.ap-southeast-1.amazonaws.com\/wp-content\/uploads\/2025\/01\/15162303\/BMW-at-Ritz-Carlton-3-2048x1366.webp 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">BMW i7 xDrive60 M Sport<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/bmwpress-website.s3.ap-southeast-1.amazonaws.com\/wp-content\/uploads\/2025\/01\/15162258\/BMW-at-Ritz-Carlton-2-1024x683.webp\" alt=\"\" class=\"wp-image-7441\" srcset=\"https:\/\/bmwpress-website.s3.ap-southeast-1.amazonaws.com\/wp-content\/uploads\/2025\/01\/15162258\/BMW-at-Ritz-Carlton-2-1024x683.webp 1024w, https:\/\/bmwpress-website.s3.ap-southeast-1.amazonaws.com\/wp-content\/uploads\/2025\/01\/15162258\/BMW-at-Ritz-Carlton-2-300x200.webp 300w, https:\/\/bmwpress-website.s3.ap-southeast-1.amazonaws.com\/wp-content\/uploads\/2025\/01\/15162258\/BMW-at-Ritz-Carlton-2-768x512.webp 768w, https:\/\/bmwpress-website.s3.ap-southeast-1.amazonaws.com\/wp-content\/uploads\/2025\/01\/15162258\/BMW-at-Ritz-Carlton-2-1536x1025.webp 1536w, https:\/\/bmwpress-website.s3.ap-southeast-1.amazonaws.com\/wp-content\/uploads\/2025\/01\/15162258\/BMW-at-Ritz-Carlton-2-2048x1366.webp 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">The BMW 740d M Sport<\/figcaption><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p> BMW Thailand and The Ritz-Carlton, Bangkok have elevated guests experience by offering a sophisticated fleet of BMW 7 Series to provide a seamless and unparalleled experience from arrival to departure 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