MINI Thailand is going full-throttle into the era of electric mobility innovations with the launch of its new 5th generation vehicle lineup. The new MINI Family delivers sustainability, minimalistic style combined with digital lifestyle features, as well as fun and exciting performance, led by the new MINI Cooper SE, the first-ever MINI Countryman SE, the new MINI John Cooper Works Countryman, and the first-ever MINI Aceman SE at The New MINI Family launch event,

BMW Group Thailand is poised to exhibit its diverse array of ultimate premium automobiles, marked by superior design and the peak of automotive innovation at the 45th Bangkok International Motor Show from 27 March to 7 April 2024 at Impact Challenger Hall 1-3, Muang Thong Thani.

BMW Group Thailand proudly celebrates its leadership position as the No. 1 brand in the Thai premium automotive segment for the fourth consecutive year. This achievement underscores BMW's dedication to steering its business towards a sustainable automotive future and delivering unparalleled customer satisfaction. The company's triumph is attributed to strong registration numbers in 2023 across its leading brands: BMW, MINI, and BMW Motorrad.

BMW Group Thailand has partnered with SIXT Thailand, a leader in short-term car and limousine rental services under Millennium Group Corporation (Asia) Public Company Limited (MGC-ASIA) , to deliver 60 vehicles of the three BMW and MINI models, offering an alternative short-term and premium car rental service for Thai customers.