Ayutthaya. BMW Group Thailand, together with Performance Motors, an authorized BMW dealer in the Sime Darby Motors group, has expanded its service area to meet the needs of customers in the central region of Thailand by opening a new showroom and service center in Ayutthaya Province.

Following the successful launch of its newest generation of vehicles, MINI Thailand invites MINIsters to "Unbox the Future" at MINI Expo 2024, from August 20th-27th.

MINI Thailand took Thai media to step on the gas pedal and enter the era of fully electric vehicles with the new MINI Cooper SE, the latest 3-door electric MINI in its fifth generation, which is fully equipped with environmental friendliness, a minimalist design that fits with digital lifestyles, and exciting go-kart driving performance. This test drive of the MINI was on a round-trip route between Pathum Thani and Saraburi provinces.

MINI Thailand is going full-throttle into the era of electric mobility innovations with the launch of its new 5th generation vehicle lineup. The new MINI Family delivers sustainability, minimalistic style combined with digital lifestyle features, as well as fun and exciting performance, led by the new MINI Cooper SE, the first-ever MINI Countryman SE, the new MINI John Cooper Works Countryman, and the first-ever MINI Aceman SE at The New MINI Family launch event,

MINI Thailand is electrifying the streets of Thailand with the highly anticipated arrival of the new MINI Cooper SE. While the official launch date nears, eager drivers can skip the queue and secure their place in the electric revolution by placing their online bookings starting 1st July 2024, at 10:00 hrs, exclusively at https://minionlinesales.com.

BMW Group Thailand further cements its position as a premium automotive market leader by clinching 14 awards from the Car & Bike of the Year 2024 for BMW, MINI, and BMW Motorrad brands. It has also been named Thailand’s Most Admired Company in the Automotive Industry for the sixth consecutive year by BrandAge magazine.

BMW Group Thailand is poised to exhibit its diverse array of ultimate premium automobiles, marked by superior design and the peak of automotive innovation at the 45th Bangkok International Motor Show from 27 March to 7 April 2024 at Impact Challenger Hall 1-3, Muang Thong Thani.

BMW Group Thailand proudly celebrates its leadership position as the No. 1 brand in the Thai premium automotive segment for the fourth consecutive year. This achievement underscores BMW's dedication to steering its business towards a sustainable automotive future and delivering unparalleled customer satisfaction. The company's triumph is attributed to strong registration numbers in 2023 across its leading brands: BMW, MINI, and BMW Motorrad.

BMW Group Thailand has partnered with SIXT Thailand, a leader in short-term car and limousine rental services under Millennium Group Corporation (Asia) Public Company Limited (MGC-ASIA) , to deliver 60 vehicles of the three BMW and MINI models, offering an alternative short-term and premium car rental service for Thai customers.

BMW Group Thailand’s journey into the next level of mobility continues with the unveiling of new vehicles and promotional offers that will light up the show floor at the 40th Thailand International Motor Expo. This year’s edition of the Expo – set to be held at Impact Challenger Hall 1-3, Muang Thong Thani from November 30 to December 11 under the central concept of “Mobility:

In today’s world, government sectors, businesses, and consumers worldwide are placing a growing emphasis on sustainability and environmental consciousness. The automotive industry, one of the world’s largest sectors, must also embrace these trends. Clean and modern automotive innovations, such as electric vehicles (EVs), will continue to evolve to meet drivers’ needs and align with the new era of development, which must prioritise minimal environmental impact.

Bangkok. MINI Thailand is celebrating the 30th anniversary of the world’s only premium convertible in the small car segment by bringing the MINI Cooper S Convertible Seaside Edition