In the photo, from left;
- Mr. Noppadol Kaewaram, General Manager of Ratchapruek Branch, Performance Motors Thailand
- Mr. Kittipong Ngamsubpanich, General Manager of Charasanitwong Branch, Performance Motors Thailand
- Mr. Paul Chan Aing Sheng, Managing Director, Performance Motors Thailand
- Mr. Chaiyod Tasatienwong, General Manager of Ramintra Branch, Performance Motors Thailand
- Mr. Teh Zhi Cong, General Manager of Donmueng Branch, Performance Motors Thailand
Bangkok. Performance Motors (Thailand) Co., Ltd., an official BMW dealer with four branches in Ramindra, Charansanitwong, Don Mueang, and Ratchapruek under Sime Darby Motors, has secured 11 awards from BMW Thailand, reaffirming its excellence in sales, aftersales service and sustainable business practices. Performance Motors Thailand received the Dealer Champions League Award 2023, highlighting outstanding sales and service performance with three awards from three branches among the BMW official dealerships and seven aftersales service awards, reinforcing its leadership reputation in delivering superior customer experiences, reflecting long-standing customer trust and satisfaction. Additionally, Performance Motors Thailand has demonstrated its commitment to sustainable business practices which is recognised through the Excellence in Electromobility Initiatives award. This was achieved through its promotion of electric vehicle (EV) use among executives and employees, aligning with its mission of providing sustainable mobility solutions as an automotive player. This (the mission) is demonstrated by its plans to invest 340 million baht in a new showroom and service centre in Ayutthaya, which aims for a 20% sales growth by the end of 2024.
Mr. Paul Chan Aing Sheng, Managing Director of Performance Motors (Thailand) Co., Ltd., stated, “At Performance Motors Thailand, our vision focuses on developing services that deliver exceptional customer experience. We centre our services around customer satisfaction across all segments, including the M series, the i EVs and superior BMW automobiles as well as high-quality pre-owned cars through BMW Premium Selection. This commitment has earned Performance Motors the Dealer Champions League Award 2023 in both Bangkok and other provinces from BMW Thailand, a testament to our customers’ satisfaction in our sales and services. Additionally, we have won seven awards in after-sales service, recognising our service processes, parts management, digital service channels and customer relationship management. These achievements reflect our business management focused on customer satisfaction and the confidence our customers have in Performance Motors’ services.
“At Performance Motors, we continuously develop and create services to meet the lifestyle needs of all our customers, providing them with unparalleled and exclusive benefits that only Performance Motors customers can enjoy. Our special Beyond Expectation privileges include a delivery service to return M series cars directly to customers’ homes after servicing (delivery service to return car and priority lane) for added convenience at our Ratchapruek service centre. Additionally, we offer a shuttle service to Don Mueang Airport for our BMW EV customers, allowing them to travel worry-free. Customers can park their BMW at the Performance Motors Don Mueang service centre, with reserved parking and a shuttle to the airport (Performance Airport Shuttle Service) while enjoying complimentary car charging. When it comes to an emergency, they can bring their BMW to any Performance Motors service centre for repairs, which is available 24 hours a day.” Mr. Paul Chan Aing Sheng added.
“We also offer exclusive benefits and premium services specifically for BMW Luxury Class customers through the BMW Excellence Club. Members of this club receive various complimentary services and benefits throughout their three-year membership. For example, we provide a shuttle service from home to the airport using the BMW 7 Series, along with special privileges at the airport. BMW also considers the diverse lifestyles of its members, offering six additional exclusive packages designed to provide new experiences tailored to each member’s unique lifestyle. This is part of our Customer Loyalty Programme, which we have meticulously created and developed to continuously deliver exclusive experiences and superior benefits to BMW’s valued customers,” concluded Mr. Paul.
In addition, Performance Motors Thailand is committed to create a sustainable environment with a target to reduce carbon emissions by 25%-30% by 2030. This initiative begins with the “Beyond Expectations: E Drive” project, which promotes the transition to the EV era by incorporating various BMW electric series vehicles into the fleet for executive use and encouraging employees to switch to electric cars. Employees who purchase EVs will receive financial support, aligning with BMW Group’s mission to encourage EV adoption. This initiative has earned the Excellence in Electromobility Initiatives Award for 2023. Furthermore, Performance Motors Thailand plans to implement a wastewater treatment system and responsibly dispose of used oil to ensure reduced impact on the environment and nearby communities. The company is also adopting clean energy to generate electricity, starting with the installation of solar panels at the Performance Motors service centres in Ratchapruek and Charansanitwong, expected to be completed by 2024.
With expertise in business operations, customers’ trust and world-class standards in quality, professionalism and the proficiency of our BMW Certified Body and Paint Centre with a commitment to continuously improve our services, Performance Motors has gained remarkable growth as an official BMW dealer in Thailand. Since 2020, we have invested in expanding our showroom and service areas nationwide. It started with the opening of the Performance Motors Don Mueang branch, a project with a budget of 260 million baht. We continued our investment with an additional 400 million baht to open the Performance Motors Ratchapruek branch in 2022, under the “Retail.Next” concept, which features a modern design that comes with a ‘Phygital’ experience, blending physical and digital interactions to offer the most advanced and comprehensive service centre experience.
In August 2024, Performance Motors plans to open another showroom in Ayutthaya with an investment of 340 million baht. This will bring the total business expansion investment since 2020 to 1 billion baht. The Ayutthaya branch aims to serve as a luxury car service centre for BMW, MINI and premium pre-owned cars. With these business development plans, including service enhancements, exclusive customer benefits and business expansion investments, it is expected that overall sales in both BMW car distribution and the premium pre-owned car service centre will grow by 20% by the end of 2024.
“And by 2030, Performance Motors Thailand plans to continuously expand its showroom and BMW certified body and paint service centres to at least six locations nationwide, along with five premium pre-owned car centers across Bangkok. This expansion ensures that customers can enjoy a comprehensive range of services, from browsing and purchasing luxurious imported vehicles to receiving worldclass BMW-certified body and paint repairs. This commitment underscores the achievement of Performance Motors Thailand being a leader in both sales and service,” Mr. Paul concluded.
For more information about Performance Motors Thailand, its new showrooms or to schedule a service appointment, please contact Performance Motors (Thailand) at 02-561-0999. The public can also follow its social media channels on Facebook, Instagram, YouTube, TikTok, and Line Official: BMW Performance Motors.
Additional photos
Winner of Aftersales Service Awards
Winner: “Beyond Expectations:
E Drive” by Performance Motors
