BMW Group Thailand is poised to exhibit its diverse array of ultimate premium automobiles, marked by superior design and the peak of automotive innovation at the 45th Bangkok International Motor Show
from 27 March to 7 April 2024 at Impact Challenger Hall 1-3, Muang Thong Thani.
BMW Group Manufacturing Thailand has recently entered a Memorandum of Understanding with King Mongkut’s University of Technology North Bangkok (KMUTNB), to enhance education, research, recruitment, staff exchange, and other joint activities for KMUTNB students in vocational, bachelor’s, and master’s degree programmes.
In a historic move that underscores its commitment to technological advancement and sustainable practices, BMW Group Manufacturing Thailand has commenced the construction of its high-voltage battery production facility in Rayong Province.
BMW Group Thailand proudly celebrates its leadership position as the No. 1 brand in the Thai premium automotive segment for the fourth consecutive year. This achievement underscores BMW’s dedication to steering its business towards a sustainable automotive future and delivering unparalleled customer satisfaction. The company’s triumph is attributed to strong registration numbers in 2023 across its leading brands: BMW, MINI, and BMW Motorrad.
BMW Group Thailand is reinforcing its premium automotive business
in the digital age with a strategic organizational reshuffle. The company has announced the appointment of Khun Kawee Thanawatdej as the new Director of Marketing, BMW Thailand, succeeding Khun Preecha Ninatkiattikul
BMW Thailand is introducing the first all-electric Sports Activity Coupé (SAC) with the first-ever BMW iX2 xDrive30 M Sport.
BMW Group Thailand announces its triumphant 2023 business performance, demonstrating a strong vehicle registration record and robust registration numbers in both BEV and Luxury Class segments, thereby solidifying BMW’s segment leadership in Thailand’s premium automotive sector for the fourth year running.
BMW Thailand has partnered with The Peninsula Bangkok, providing four BMW 750e xDrive M Sport vehicles, designated as premium limousines, to enhance the ultimate five-star luxury travel experience for guests.
BMW Group Thailand presents Sustainability Awards 2023 to dealers, emphasizing sustainable transformation in social and business operations
BMW Group Thailand has partnered with SIXT Thailand, a leader in short-term car and limousine rental services under Millennium Group Corporation (Asia) Public Company Limited (MGC-ASIA)
, to deliver 60 vehicles of the three BMW and MINI models, offering an alternative short-term and premium car rental service for Thai customers.
