BMW Thailand, led by Khun Chanin Thiticharupaisal, Director Customer Support, BMW Thailand, with German Auto, Khun Jittipong Khemarangsan, Chairman, and Khun Piyavit Khemarangsan, President, introduce the German Auto’s new Body & Paint Service Centre in Pattaya
Pattaya. German Auto, a leading authorised dealer of BMW Group Thailand, offering all three brands of BMW, MINI, and BMW Motorrad, and partner with BMW Group Thailand since 2008 with showroom locations in Bangkok – Bangna and Chaeng Wattana as well as in Pattaya. In addition, the BMW Group Thailand authorized Body& Paint and Service Outlet in Suvarnabhumi covers more than 9,000 sq.m. of customer support facility. German Auto now extended their investment in Pattaya with its cutting-edge Body & Paint Service Centre. This significant investment, totalling 125 million Thai Baht, underscores German Auto’s unwavering commitment to delivering unparalleled service excellence and reinforcing its position as a leader in the premium automotive sector.
Committed to providing exceptional sales and after-sales services, German Auto focuses on customer satisfaction and adherence to global brand standards. The new facility in Pattaya will showcase the latest BMW, MINI, and BMW Motorrad models, alongside a comprehensive aftersales service center designed to meet the highest BMW and MINI standards. With this strategic expansion, German Auto continues to provide exceptional service and accessibility to customers across Eastern Thailand.striving to deliver a superior driving experience for its customers. The new 3-storey facility boasts an expansive service area of 12,000 square metres, with a total built-up area of 22,400 square metres, designed to accommodate on-going expansion of BMW and MINI whilst ensuring meticulous attention to detail. This comprehensive centre is equipped to handle all aspects of body and paint repair for BMW and MINI vehicles, backed by certified technicians.
Mr. Chanin Thiticharupaisal, Director of Customer Support, BMW Group Thailand said, “The launch of German Auto’s new Body & Paint Service Centre in Pattaya is a testament to our shared vision of delivering the ultimate premium experience to our customers worldwide. This state-of-the-art facility, with its advanced technology and highly skilled technicians, perfectly embodies BMW Group’s commitment to quality, innovation, and sustainable growth in key markets like Thailand. We are proud to see our partners like German Auto continually raise the bar for customer service and aftersales excellence.”
Khun Piyavit Khemarangsan, President of German Auto, added, “Our vision is to bring world-class BMW and MINI experiences closer to our customers. With the opening of German Auto Pattaya, we reaffirm our dedication to offering unparalleled service quality, advanced facilities, and sustainable mobility solutions that align with BMW Group’s global strategy.”
The new centre features:
- Advanced Repair Capabilities: The workshop is equipped with 10 service bays, capable of servicing up to 700 vehicles per month, supported by a team of 17 dedicated technicians.
- Specialised Body & Paint Bays: A dedicated Body & Paint section offers 16 bays, with a capacity to handle 220 vehicles per month, staffed by 23 expert technicians.
- High Voltage Vehicle Expertise: German Auto continues to strengthen its capabilities in servicing electrified vehicles, with specially trained technicians and cutting-edge equipment. The company plans to expand the team in Bangkok Suvarnabhumi and Pattaya Body & Paint to 36 technicians by 2025, ensuring readiness for the rapid growth of electric and plug-in hybrid vehicles in Thailand.
- Carbon Fibre Repair Specialists: Certified Carbon Fibre Body Repair technicians, are part of the highly skilled experts at German Auto, possess the unique expertise required for advanced structural repairs on high-performance BMW models.
This strategic expansion in Pattaya reinforces German Auto’s dedication to providing a seamless and premium ownership experience for its discerning clientele. The new Body & Paint Service Centre is poised to become a benchmark for automotive repair and maintenance in the region, further solidifying German Auto’s reputation for excellence.
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