BMW Thailand showcases a diverse lineup of premium vehicles at “BMW Xpo 2024,” inviting customers and enthusiasts to discover the ‘Future of Joy.’

Bangkok. BMW Thailand showcases a diverse lineup of premium vehicles at “BMW Xpo 2024,” inviting customers and enthusiasts to discover the ‘Future of Joy.’ From the epitome of elegance in the compact premium segment to future-forward vehicles, the showcase offers a glimpse into the future of mobility with inspiring visions and attractive ownership packages. BMW Xpo 2024 will be held at two locations: Central Ladprao (Zone B, C, D Extra, 1st Floor) from September 12-15, 2024, and Mega Bangna (Fashion Galleria, 1st Floor) from September 14-17, 2024, allowing visitors to experience
their favorite BMW models up close.

Mr. Rene Gerhard, President and CEO of BMW Group Thailand, stated, “BMW Xpo 2024 showcases cutting-edge automotive innovations and unparalleled luxury, underscoring BMW’s commitment to delivering exceptional customer experiences. This year, the event emphasises our focus on ‘Sheer Driving Pleasure’ and ‘Customer Centricity’ by expanding to two prime locations and introducing new display formats, making the BMW experience even more accessible and engaging.”

“In response to the continued trust and enthusiasm of our Thai customers, this year we are presenting an impressive lineup of the latest premium vehicles, highlighting four distinct product themes. ‘Future of Joy: LIFE’ embodies the future of mobility, perfectly tailored to diverse lifestyles, led by the new BMW 320d Sport, offering greater accessibility, alongside the BMW 2, 3, and 5 Series. This exceptional lineup is further bolstered by the powerful BMW X family, featuring the BMW X1, X3, X4, X5, and X6. Meanwhile, ‘Future of Joy: THRILL’ ignites excitement with high-performance vehicles from the M models, spearheaded by the BMW XM 50e and BMW M240i xDrive, ready to electrify the senses,” Mr. Rene Gerhard added.

“’Future of Joy: ELECTRiFY’ offers a superior and sustainable driving experience with the luxurious electric vehicles of the BMW i family. Leading the lineup are the premium sedans, the BMW i5 and i7, complemented by the presence of Sports Activity Vehicles (SAVs) – the BMW iX3 and the BMW iX. Lastly, ‘Future of Joy: EXCLUSIVITY’ embodies the pinnacle of luxury with a selection of vehicles
from the Luxury Class, combining iconic design, cutting-edge technology, and unparalleled performance. Experience the epitome of exclusivity with the BMW X7, a luxurious SAV, and the BMW 7 Series, the flagship sedan, both promising an exclusive experience,” Mr. Rene Gerhard concluded.

BMW Xpo 2024 takes luxury to new heights with a captivating booth design featuring sleek acrylic surfaces. These stunning displays reflect light and shadow with sophistication, creating an expansive and impressive atmosphere that embodies the essence of premium automobiles. Attendees can discover their own unique sense of JOY through a series of exclusive workshops designed to ignite passions and inspire creativity. These include;

• · EXPERIENCE LIFE FULL OF JOY: THE ART OF LIVING: Unleash your inner artist in this special painting technique workshop led by Khru To, M.L. Chiratorn Chirapravati, a renowned Thai illustrator. Discover the beauty of art inspired by BMW automobiles and learn techniques to bring your own automotive-themed masterpieces to life. Dive into the world of illustration with Painterbell, a talented young artist known for the adorable sticker characters John and Lulu.
  This workshop will spark your creativity and inspire you to transform childhood passions into captivating artwork. Create your own special piece of art with Jeep, a renowned artist known for unique and striking illustrations. Each work is a blend of delicate craftsmanship and profound perspectives.
• · EXPERIENCE SUSTAINABLE JOY: BEST FROM WASTE: Witness the transformative power of art as artist Wiyada Kowsanti elevates discarded marine debris into unique and stunning designs. Discover how discarded fishing nets, buoys, ropes, flip-flops, and plastic lures are reborn as beautiful and sustainable DIY bags.
• · EXPERIENCE LUXURIOUS JOY: LUCK OF LUXURY: Enhance your life with positivity and gain valuable insights from renowned fortune-teller, A. Mod Dam, of Gypsy Caravan. This workshop explores the art of fortune-telling and offers personalised guidance on enhancing your destiny for a more fulfilling life and embrace the power of good fortune with RAVIPA.
• · EXPERIENCE POWERFUL OF JOY: M THE MOST POWERFUL LETTER IN THE WORLD: Unleash your inner driver and experience the thrill of high-performance driving with the cutting-edge M Driving Simulator. This immersive experience hones your driving skills through interactive learning, allowing you to adapt and practice in various scenarios, building confidence for a safer driving experience on every road.

For interested customers, please see more information and reserve your seat at https://www.bmw.co.th/en/topics/offers-and-services/special-offers/bmw-September-2024-offer.html

Special offers at BMW Xpo 2024

Customers who book a BMW vehicle at the BMW Xpo event at Central Ladprao from 12-15 September 2024, or at Mega Bangna from 14-17 September 2024 is eligible for rewards worth up to 14,000 THB*.

• • Reward 1: Choose a BMW miniature model (BMW M3 miniature model valued at 7,144.39 THB or BMW X7 miniature model valued at 6,594.41 THB)
• • Reward 2: Select an additional gift that perfectly matches your JOY ranging from gifts from RAVIPA with a combined value up to 6,880 THB, or a gift set from Officine Universelle Buly worth 3,870 THB, or Central gift card worth 4,000 THB.

*For more information, terms and conditions, please visit https://www.bmw.co.th/th/topics/offers-and-services/special-offers/bmw-September-2024-offer.html

Customers booking the below models from today – December 2024 via online channel shop.bmw.co.th will be eligible for the following offers*:

• • Free M Performance Carbon mirror caps for BMW 330e M Sport and BMW 320d M Sport
• • Free Door Projector Light Kit for BMW 220i M Sport

*Terms and conditions apply

Customers purchasing the BMW models below within September 2024, with vehicle handover by 30th September 2024, and choosing to finance their purchase with BMW Financial Services Thailand, will be eligible for the following special offers**:

*For more information, terms and conditions, please visit https://www.bmw.co.th/en/topics/offers-and-services/special-offers/bmw-September-2024-offer.html

**Terms and conditions apply

BMW Highlight at BMW Xpo 2024

BMW 320d Sport

Price: THB 2,399,000 (VAT incl. with BSI Standard Package)

BMW revolutionises the premium mid-size sedan segment once again with the BMW 320d Sport,
the latest addition to the popular BMW 3 Series. This model arrives with enhanced driving dynamics and innovative technology both inside and out, designed to meet all driving lifestyle of drivers and passengers in Thailand whilst enhancing the standard of sedan driving experiences for everyone.

The BMW 320d Sport is powered by a 4-cylinder diesel engine with TwinPower Turbo technology, delivering a maximum output of 140 kW/190 hp at 4,000 rpm and engine torque of 400 Nm at 1,750-2,500 rpm. The BMW 320d Sport can accelerate from 0 to 100 km/h in just 6.9 seconds and reaches
a top speed of 235 km/h, whilst achieving a combined fuel consumption at 23.8 km/l (based on ECO Sticker results).

In terms of exterior design and driving innovations, the BMW 320d Sport comes equipped with 18-inch V-Spoke Bicolour alloy wheels, complemented by a suite of BMW technologies that enhance performance and safety. These include a standard suspension system with a balanced 50/50 weight distribution between the front and rear of the vehicle, innovative damper technology with a stroke-dependent damping force, a cruise control with braking function, driving assistant, Dynamic Stability Control (DSC), Anti-lock Braking System (ABS), and brake assist. The vehicle also features a parking assistant, crash sensor safety system, and tyre pressure monitoring. Furthermore, it comes with
an eight-speed Steptronic automatic transmission with gearshift paddles on the steering wheel, elevating the road driving experience to new heights.

Inside the cutting-edge cockpit, drivers and passengers will discover top of the line interior design, technology, entertainment, and communication systems. The vehicle features Aluminium Mesheffect trim, sport seats for driver and front passenger, and ambient lighting inside and outside the cabin.
The BMW Head-up Display projects crucial driving information behind the sport leather steering wheel, whilst digital services are accessible via the BMW Live Cockpit Professional, allowing users
to customise various display settings. Multiple connectivity and control options are available,
including the Control Display touchscreen and voice control, all based on the latest BMW Operating System 8. Unlimited connectivity is ensured from BMW ConnectedDrive service, with support for smartphone integration via Apple CarPlay and Android Auto.

The new kidney grille and headlights of the BMW 320d Sport enhance the car’s eye-catching appearance whilst maintaining BMW’s distinctive identity. The LED headlights feature automatic
high-beam functionality, and the exterior is adorned with high-gloss black trim. The new BMW 320d Sport is available in Mineral White Metallic and Black Sapphire Metallic (both colours come with Vernasca leather upholstery in Mocha Décor Stitching). Importantly, it comes at an accessible price of 2,399,000 Baht, catering to all BMW fans in Thailand. The BMW 320d Sport will be available from today onwards.

Additional photos

BMW 320d Sport