BMW Group Thailand set to lead dynamic parade of new arrivals to the show floor in 40th Thailand International Motor Expo

• BMW triples the thrills with BMW XM Label Red – the most powerful BMW M model yet – alongside new additions to 7 Series and 4 Series

• MINI bids fond farewell to the Clubman with limited-run Final Edition as the new MINI Cooper S Hatch Mayfield Edition turns on the style

• BMW Motorrad introduces Racing Blue Metallic variant of the R 1250 GS Adventure enduro

Bangkok. BMW Group Thailand’s journey into the next level of mobility
continues with the unveiling of new vehicles and promotional offers that will light up the show floor at the 40th Thailand International Motor Expo. This year’s edition of the Expo – set to be held at Impact Challenger Hall 1-3, Muang Thong Thani from November 30 to December 11 under the central concept of “Mobility: Imagination and Beyond” – will see Thai motorists welcome new arrivals from BMW, MINI, and BMW Motorrad, including special-edition rides guaranteed to set fans of all three brands ablaze with excitement.

The red-hot BMW XM Label Red – a limited-edition variant of the XM and the most powerful BMW M vehicle ever released – will be taking the starring role at BMW’s Motor Expo booth. BMW Group Thailand is also ready to show the exquisitely elegant BMW 740d M Sport, which adds the choice of diesel-powered dynamism to the 7 Series Sedan lineup. The BMW 420i Coupe M Sport as a new gateway into the sporty joys offered by the 4 Series Coupe range. All three models are prepared to unveil their official prices and accept bookings from today onwards.

MINI fans, meanwhile, will get to witness the grandstand finish of the stylishly distinctive five-door hatchback with the Final Edition of the MINI Clubman as well as the MINI Cooper S Hatch Mayfield Edition – an intricately crafted tribute to the calmness and beauty of the Mayfield Lavender Farm that sits just south of London. Both models are available in limited quantities – with 50 of the Clubman Final Edition and just 12 of the Cooper S Hatch Mayfield Edition available in Thailand.

BMW Motorrad is bringing its full range of bikes to the Motor Expo – plus the addition of a new Racing Blue Metallic variant of the BMW R 1250 GS Adventure, the ultimate touring enduro built to make every journey and any route a possibility to experience.

Special offers from BMW at the 40th Thailand International Motor Expo

Customers purchasing the following BMW models with vehicle handover by 31 December 2023 – with financing by BMW Financial Services Thailand will be able to take advantage of these exclusive offers*:

For more information, please visit https://www.bmw.co.th/th/topics/offers-and-services/special-offers/bmw-nov-2023-offer.html, the BMW Thailand Facebook fan page or call the BMW Contact Centre 1397.

Special offers from MINI at the 40th Thailand International Motor Expo

MINI customers purchasing the following MINI models at the event or during 1 November 2023 – 31 December 2023, with vehicle handover by 31 December 2023 – with financing by BMW Financial Services Thailand will be able to take advantage of these exclusive offers*:

For more information, please visit https://www.mini.co.th/en_TH/home.html, the MINI Thailand Facebook fan page or call the MINI Contact Centre 1397.

Special offers from BMW Motorrad at the 40th Thailand International Motor Expo

For bikers, BMW Motorrad is bringing these special offers to the Motor Expo*:

For more information, please visit www.bmw-motorrad.co.th, the BMW Motorrad Thailand Facebook fan page, or contact
BMW Motorrad authorised dealers nationwide.

New BMW, MINI, and BMW Motorrad product highlights at the 40th Thailand International Motor Expo

BMW XM Label Red
Price: THB 17,499,000 ( VAT and BSI Standard Package included)

Produced in a limited run of 500 units across the globe, the BMW XM Label Red is a flagship model that embodies the essence of power, exclusivity and extravagance, offering drivers a powerful driving experience like no other. Pushing boundaries and redefining high-performance plug-in hybrid driving, the BMW XM Label Red is the most powerful BMW M model ever released. This range-topping model has been meticulously crafted to deliver exceptional performance and style beyond conventional boundaries, and its limited-edition nature is made unmistakable with the inclusion of a “1 of 500” plaque located below the control display.

The muscular proportions of this dynamic Sports Activity Vehicle (SAV) combine with an extrovert exterior design featuring clear lines, and a front-end look reserved for luxury-class BMW models. Further enhancing this combination are design accents that underscore the unique character of the BMW XM Label Red as a vehicle focused on achieving the highest peaks of performance. A notable highlight is an exterior paint finish in BMW Individual Frozen Carbon Black metallic. The BMW M kidney grille with double surrounds accentuating its octagonal contours at the front features a distinctive horizontal shape, a hallmark of BMW M’s high-performance sports cars. The outer border of each kidney grille is adorned with Toronto Red metallic accents, while the inner surround features Iconic Glow contour lighting in the form of a sharp and unbroken light ring. The contrast of the gloss colour accents against shimmering matt surfaces ensures the exterior of the BMW XM Label Red has a particularly enthralling effect.

The BMW XM Label Red is powered by a V8 cylinder petrol engine with cutting-edge M TwinPower Turbo technology and the M Hybrid drive system delivering an overall output of 550 kW/748 hp with a maximum torque of up to 1,000 Nm. The combustion engine generates engine power with up to 430 kW/585 hp at 5,600-6,500 rpm, with a maximum torque of up to 750 rpm at 1,800-5,400 rpm; the electric drive system delivers motor power with up to 145 kW/197 hp with an electric motor torque of 280 Nm. In addition to delivering an electric boost during acceleration, the electric motor also serves a supporting role under consistent loads, contributing to the improved efficiency of the combustion engine. The BMW XM Label Red can accelerate from 0 to 100 km/h in 3.8 seconds to the top speed of 290 km/h. The electric rage is up to 96 km/h according to NEDC standard.

The M xDrive all-wheel-drive system channels the power generated by the combustion engine
all four wheels precisely, quickly and as required at all times. The M Sport differential enhances vehicle performance by distributing driving power between the rear wheels and improving traction and stability in various driving situations, while the Adaptive M Suspension Professional provides sporty handling without compromising on comfort for drivers. Additionally, Driving Assistant Professional brings supreme confidence and safety to every journey with features such as Active Cruise Control with Stop & Go function, which not only maintains the desired speed and distance to the vehicle in front, but also keeps the vehicle on track with judicious steering interventions. For maximum comfort, Parking Assistant Plus also makes parking and manoeuvring the vehicle easier.

The interior of the BMW XM Label Red is fittingly adorned in Fiona Red / Black BMW Individual Merino leather and further accented with exclusive elements such as the distinctive ‘XM’ badge in red beneath the control display and Carbon Fibre M Signature interior trim – which includes a satin-effect Carbon Fibre finish with red and blue accent threads. The M leather steering wheel has trim elements in Black Chrome, plus M buttons and gearshift paddles with carbon inlays whose plus and minus symbols are in red. An exclusive special feature of the BMW XM Label Red is the symbol identifying Boost Mode on the left-hand shift paddle. The rear of the vehicle hosts an exclusive M Lounge, offering a generous sense of space adorned with high-quality materials and an opulent design.

Teleservices, ISOFIX child seat mounting, Dynamic Stability Control (DSC), the Anti-lock Braking System, Brake Assist (ABS), Crash Sensor, Active Protection, and acoustic protection for pedestrians are included as standard to provide a new safety standard for driving experience and peace of mind throughout the journey and at every stop.

The interior craftsmanship in the BMW XM Label Red is topped off by a distinctive sculptural headliner that boasts a three-dimensional prism structure, framed by photo mount-style borders and lit up by 100 LED units that provide stylish ambient lighting for every mood and route. The BMW individual instrument panel finished in leather offers an eye-catching and luxurious design for the interior. Four-zone automatic climate control, the Bowers & Wilkins Diamond surround sound system and an array of driving assistant and sate systems are equipped to provide comfort and peace of mind.

BMW 740d M Sport
Price: THB 6,719,000 (VAT and BSI Standard Package included)

BMW 740d M Sport continues the lasting legacy of the 7 Series with a combination of top-end innovation, uncompromising driving pleasure, and unsurpassed long-distance comfort. The alluringly dynamic sedan pairs an updated six-cylinder in-line diesel engine with the latest 48V mild hybrid technology. For the smoothest and most enjoyable journey, the feel-good ambience and digital experience are specially underscored in the compartment, marking the reinterpretation of high-luxury personal mobility.

BMW 740d M Sport comes equipped with a superior performance profile that combines a combustion engine comprising a 3.0-litre six-cylinder in-line unit with BMW TwinPower Turbo technology, and the latest 48V mild hybrid technology integrated into the eight-speed Steptronic Sport transmission. The sedan produces a rated output of 210 kW/286 hp at 4,000 rpm and a rated torque of 650 Nm at 1,500-2,500 rpm. Combined with the electric motor, the model generates system output of 220 kW/299 hp and system torque of 670 Nm. The rapid power delivery of the electrified drive system enables acceleration from 0 to 100 km/h in 6 seconds and to a top speed of 250 km/h. The efficiency and smoothness of the drive system is elevated by the interplay between the combustion engine and electric motor making it ideally
suited for service in BMW 7 Series.

The BMW kidney grille with Iconic Glow enhances the powerful and distinctive presence of the front end. The ‘L’ shape of the light bars is also continued in the glass geometry, which gives the rear lights an even more striking appearance. M high-gloss Shadowline adds a dash of athleticism to the vehicle with glinting black accents along the sides, leading up to the M rear spoiler and pairing in perfect harmony with the dark blue metallic callipers of the M Sport brake system.

The interior and equipment reflect the balance between a dynamic driving experience for the driver and travelling comfort for the rear-seat passengers in a feel-good ambience. The new and particularly high-quality materials and the innovative new in-car entertainment system provide an unbeatable sense of wellbeing, including Panorama glass roof, BMW Individual Interior, M Sport interior parts, and Carbon Fibre M Interior trim with silver stitching / Piano Finish Black. The BMW Interaction Bar further evolves driver and vehicle interaction, combining function control, ambient lighting, and the ability to adjust decorative appearance as desired. The model offers wider seat surfaces for utmost convenience. It also includes a massage function for the driver’s seat and backseat passengers. Active seat ventilation in the front and back seats and four-zone automatic air-conditioning guarantee adequate air flow.

The BMW Theatre Screen with built-in Amazon Fire TV offers an exceptional entertainment experience for the rear-seat passengers. This includes a 31.3-inch 8K touchscreen display with Bowers & Wilkins surround sound system, built-in touchscreen remote control in the door panels (BMW Touch Command), and an automated rear shade system that closes when the BMW Theatre Screen is turned on – transforming the rear compartment of the new BMW 740d M Sport into a private cinema lounge on wheels.

Dynamic Stability Control (DSC), the Anti-lock Braking System, Brake Assist (ABS), Crash Sensor, Teleservices, Intelligent Emergency Call, ISOFIX child seat mounting are included as standard. Parking Assistant Plus and Driving Assistant Plus provide peace of mind throughout the journey and at every stop, while Augmented View on the information display behind the steering wheel integrates real-time surroundings from the front camera and navigation system for more accurate and comprehensive navigation.

The new BMW 740d M Sport is available in Mineral White Metallic, Black Sapphire Metallic (both with BMW Individual Merino leather interior in Mocha), Dravit Grey Metallic, and Oxide Grey Metallic (both with BMW Individual Merino leather interior in Black).

BMW 420i Coupé M Sport
Price: THB 3,699,000 (VAT and BSI Standard Package included)

The new BMW 420i Coupé M Sport expands the 4 Series Coupe lineup in Thailand, offering its renowned combination of athleticism and exclusivity in an alternative and more accessible package.

In 4 Series tradition, the BMW 420i Coupé M Sport’s appearance underlines both the familiar styling of BMW’s sporty two-door models and the brand’s modern design language. The striking front end catches the eye with large, vertically emphasised BMW kidney grille that angles forwards and extends down almost to the lower edge of the front apron. The air intakes feature a mesh structure, and the entire grille is framed by surfaces with a three-dimensional structure. The bonnet’s arrow-shaped lines zero in on the kidney grille, while the vertically designed intakes for the Air Curtains at the outer edges of the front apron accentuate the width of the car.

The flanks of the new BMW 420i Coupé M Sport are shaped by precise and tautly carved surfaces. Short overhangs, slender pillars, long doors with frameless windows, and a flowing roofline accentuate its elegant appearance, which is further enhanced by the M Aerodynamics package with M high-gloss Shadow Line. At the rear, slim and stylishly darkened full-LED rear lights in L shape underscore the car’s powerful looks.

The new BMW 420i Coupé M Sport is powered by a four-cylinder in-line-petrol engine with the latest BMW TwinPower Turbo technology, unleashing a maximum output of 135 kW / 184 hp. Maximum torque stands at 300 Nm and can be summoned between 1,350 and 4,000 rpm. The resulting power enables the car to race from 0 to 100 km/h in 7.5 seconds. The all-new BMW 4 Series Coupé have been fitted with the latest version of eight-speed Steptronic transmission as standard to offer even sharper shift dynamics – complete with shift paddles on the steering wheel. It also has the new Sprint function, which adjusts the engine and shift characteristics to bring maximum dynamism to mid-range acceleration and overtaking manoeuvres. The new BMW 420i Coupé M Sport rides as standard on 18-inch M light-alloy Double-spoke wheels in bicolour.

Cleanly designed surfaces, high-quality materials and the driver-focused layout of the cockpit define the premium ambience and singularly performance-centric interior design of the new BMW 420i Coupé M Sport. Sport seats and M leather steering wheel come as standard, while sleek Aluminium ‘Mesheffect” interior trim finishers enhance the sporty feel even further. BMW Live Cockpit Plus brings vehicle controls, entertainment, and communication options into easy reach. The model specific rear seats with integral head restraints and pronounced individual seat character have been designed to accommodate two passengers.

The new BMW 420i Coupé M Sport enhances its precise, dynamic handling with the inclusion of Driving Assistant, Parking Assistant, and Active Cruise Control with Stop & Go Function to provide maximum safety to the driver and passengers.

MINI Cooper S Clubman Final Edition
Price: 3,299,000 THB (VAT incl. with PackageฺBSI Standard )

MINI is celebrating the warm reception of the Clubman model range among Thai fans with the launch of the limited run MINI Cooper S Clubman Final Edition – the very last special edition for this distinctive model range. With just 1,969 units built worldwide in reference to the original MINI Clubman’s debut, only 50 units of this commemorative edition will be available in the Thai market.

The MINI Cooper S Clubman Final Edition retains MINI’s signature interpretation of the classic shooting-brake concept as well as the unique split rear doors, which still open to a spacious luggage compartment capable of holding up to 1,250 litres. As a special edition, the Final Edition is adorned with Shimmer Copper accents that underscore MINI’s long history of exceptional design, including the surrounds and the upper third of the radiator grille crossbar and the side scuttles. To top things off, the graphic pattern on the 18-inch light-alloy wheels in the Final Edition Spoke 2-tone design is also finished in a tinted clear lacquer reminiscent of copper.

The copper accents also continue on the inside with shimmering “Final Edition” lettering on the door sill trims and the lower spoke of the sports leather steering wheel as well as the “1 of 1969” badges on the passenger-side trim and floor mats. The rest of the interior offer matching styling touches with MINI Yours Leather Lounge in 60 Years Dark Maroon colourway, all sitting beneath the panorama glass roof. Driver and passengers alike will enjoy immersive sounds from the included Harman Kardon sound system, while the Connected Navigation package with Apple CarPlay support offer connectivity and conveniences on the road.

The MINI Cooper S Clubman Final Edition packs 141 kW / 192 hp of power under the hood to offer the same joyful driving dynamics, style, and comfort as the well-loved Clubman models of recent years. MINI fans can own the Clubman Final Edition in Melting Silver, Enigmatic Black and Nanuq White.

MINI Cooper S Hatch Mayfield Edition
Price: 2,969,000 THB (VAT incl. with MSI Standard Package)

The exclusive Mayfield Edition of the MINI Cooper S Hatch is a tribute to MINI’s origins in the United Kingdom as well as a call for calmness, balance, and love for the planet. Inspired by the well-known Mayfield Lavender Farm located just south of London’s city centre, this edition features design accents in the exclusive Digital Lavender colourway – including vertical and diagonal lines on the side that accentuate the trademark shape of a MINI Cooper, shimmering lavender Mayfield badges, a lavender illustration on the rear door next to MINI’s distinctive Union Jack rear lights, and more.

The Mayfield Edition also stands out with a blue multitone roof that shines with an elegant blend of Soul Blue, Pearly Aqua, and Jet Black – each layer painted using a wet-on-wet technique that gives each individual vehicle unique subtleties in appearance. The roof sits on an exterior with matching Piano Black exterior trims and 17-inch Tentacle Spoke wheels in black, while the interior keeps up the elegance with Carbon Black leatherette bearing the unique Mayfield lettering as well as entertainment and connectivity from the Harman Kardon sound system and Connected Navigation package with Apple CarPlay support. The special edition also exudes refreshing floral scent with the “Relaxing Twilight” fragrance that comes equipped in the Mayfield Edition.

The MINI Cooper S Hatch Mayfield Edition retains the original 3-door hatch’s thoroughly entertaining and precise handling with snappy performance from its 141 kW / 192 hp four-cylinder petrol engine with up to 280 Nm of torque available in the 1,350 – 4,600 rpm range. With just 12 units in Midnight Black and in Nanuq White available in Thailand, MINI fans will soon be able to celebrate the intersection of nature’s beauty and humanity’s positive energy – both elements found in the lavender fields of Mayfield – with this limited-run variant of the MINI Cooper S Hatch.

BMW R 1250 GS Adventure (Racing Blue Metallic)
Price: 1,215,000 THB (VAT incl.)

The BMW R 1250 GS Adventure, a powerful bike built for long-distance rides, is now available in the new Racing Blue Metallic paintwork. Powered by a 1,254 cc air/liquid-cooled four-stroke flat twin engine, with a variable engine timing system featuring BMW ShiftCam technology, the bike delivers a power output of 100 kW / 136 hp at 7,750 rpm and torque up to 143 Nm at 6,250 rpm, achieving a whole new level of performance. The twin-jet injection valves and a new exhaust system have been approved for the EU5 pollutant class, with improved emission and fuel consumption levels.

Three riding modes – ‘ECO’, ‘Rain’ and ‘Road’ – are available as standard in order to be able to adapt the motorcycle to individual rider preferences. The ‘Riding Modes Pro’ feature offers additional riding modes – ‘Dynamic’, ‘Dynamic Pro’, ‘Enduro’, and ‘Enduro Pro’ – for even more scenarios. The Dynamic ESA offers Electronic Suspension Adjustment, with automatic load levelling to enhance driving safety and give maximum performance. Hill Start Control Pro are included in the safety package to enable the bike to set off conveniently on slopes. DTC (Dynamic Traction Control) and ABS Pro provide the rider with even greater confidence when taking on corners, while the new DBC (Dynamic Brake Control) provides additional safety when braking in difficult situations by avoiding unintentional accelerator activation to guarantee precise, joyful handling and enhanced safety no matter the route ahead.

The BMW R 1250 GS Adventure delivers full connectivity and usability features as standard on a 6.5-inch full-colour TFT screen. Together with the standard BMW Motorrad Multi-Controller, this means the rider can access vehicle and connectivity functions particularly swiftly and conveniently. The bike also includes two different USB charging sockets, allowing for fast smartphone charging.

The design of the R 1250 GS Adventure retains the dynamic and masculine characteristics of the GS family. The LED headlight with daytime riding light gives the front an especially striking visual appeal, while the adaptive headlight equipment bends into the curve depending on the inclination position.

Price adjustment for BSI Standard package from November 2023 onward

Due to the impact from increasingly global inflation rates and input costs, BMW Thailand has announced a price adjustment for the BMW Service Inclusive (BSI) Standard package, resulting in price adjustments for the following selected models – effective from November 1, 2023, onward.