- BMW and MINI set the new highest-ever record in 2023, registering a total of 15,477 passenger cars registered in 2023, reflecting a 3% increase from the previous year
- Growth in BMW’s market presence: BMW has experienced robust growth, maintaining its top position in the premium vehicle segment. In 2023, the brand achieved 14,128 vehicle registrations, marking a 4% increase from the previous year.
- BMW’s Luxury Class performance: A total of 668 vehicles from BMW’s Luxury Class were registered, indicating a significant growth of 46% from 2022
- BEV registrations surge: BMW registered a total of 1,399 BEVs, reflecting a substantial growth of 348%. BMW and MINI’s BEVs collectively registered 1,604 vehicles, showcasing an increase of over 200% compared to 2022.
- 2023 BEV model launches: Seven BEV models were introduced in the Thai market: BMW iX3, BMW iX, BMW i4, BMW i5, BMW i7, MINI Cooper SE, and the electric scooter BMW CE 04.
- Highest-ever customer satisfaction based on results of Net Promoter Score (NPS) in both sales and services in 2023 is another testament to customer-centric strategy, which is key to driving BMW Group Thailand’s success.
- Awards and recognition: BMW Group Thailand received four awards as the top automotive company in Thailand from various media publications in 2023, reinforcing its status as a leading automotive brand in the country
Bangkok. BMW Group Thailand announces its triumphant 2023 business performance, demonstrating a strong vehicle registration record and robust registration numbers in both BEV and Luxury Class segments, thereby solidifying BMW’s segment leadership in Thailand’s premium automotive sector for the fourth year running. This success is attributed to the unwavering commitment to sustainable mobility and continuous investment in automotive innovation, enhancing the driving experience for Thai customers. Additionally, BMW Group Thailand’s superior service, marketing strategies, and customer initiatives have been instrumental in meeting diverse customer needs. The total vehicle registrations of 15,477 signify a healthy 3% increase year-on-year, including 14,128 BMW and 1,349 MINI vehicles.
Mr. Alexander Baraka, President and CEO of BMW Group Thailand, stated: “Our relentless pursuit of excellence in both product and service innovation has yielded remarkable results, evident in the strong growth in registrations from Thai customers who trust BMW, MINI, and BMW Motorrad. We are proud of our achievements to retain our leadership position in the premium vehicle segment in 2023, made possible by the dedicated efforts of all employees and our authorised BMW and MINI dealers. Our commitment to sustainability has been crucial in driving BMW’s continued growth in Thailand, balancing exceptional customer experiences with advancements towards eco-friendlier vehicles.”
“The brand’s compelling product line up, oriented towards sustainability, has resonated well with our customers. This is evident in the BEV segment’s impressive growth of vehicle registration at 200%, doubling from 2022, with 1,604 BMW and MINI vehicles registered. BMW’s Luxury Class vehicles, including models like the BMW 7 Series, BMW i7, BMW 8 Series, BMW X7, and BMW XM, have shown robust growth in 668 registrations in 2023–a notable 46% increase from 2022. For BMW and MINI, we secured a total of 15,477 registrations in 2023, with 14,128 vehicles from BMW and 1,349 from MINIs. In addition, BMW Motorrad has secured strong performance with a total of 1,079 vehicle registrations in 2023. This trend underscores the trust that Thai consumers place in our brands and choose us to be their companion in their journey.”
“Maintaining our premier position in the premium segment for four years is also a testament to the hard work and dedication of our team, authorised dealers, and partners. They have been pivotal in delivering an unparalleled driving experience and fostering brand loyalty. In 2023, BMW Group Thailand was honoured with several prestigious awards for our business performance, products and services, including the consecutive Thailand’s Most Admired Company award for the sixth year from BrandAge magazine, the Thailand Top Company Awards 2023 for Best Customer Focus Award from Business+ magazine, and the Car and Bike of the Year 2023 award from Grandprix International PCL. Notably, the BMW i7 received The Best Luxury Electric Vehicle award from Robb Report magazine. These accolades underscore our commitment to excellence in all aspects of our business, enhancing the customer experience at every level,” said Mr. Baraka.
Moreover, in 2023, BMW Group reported significant global growth, achieving record-high sales for BMW, MINI, and Rolls-Royce. The total worldwide vehicle deliveries reached 2,555,341, a 6.5% increase over the previous year. Notably, BEV sales surged by 74.4%, with 376,183 vehicles delivered globally. This growth highlights the escalating demand for electromobility and the global shift towards clean energy. This trend is anticipated to continue, with sales of fully electric vehicles expected to exceed 500,000 units in 2024. The outstanding performance in the electric vehicle market in 2023 underscores BMW Group’s role as a frontrunner in e-mobility.
For 2024, BMW Group Thailand remains dedicated to progressing towards a robust and sustainable future. Retaining the number one position in Thailand’s premium car segment for the fourth consecutive year reflects BMW Group Thailand’s commitment to quality, innovative design, and customer service excellence. Furthermore, this success reinforces its long-term goal of promoting social and environmental sustainability, particularly by leading the electric vehicle industry. The commitment extends to delivering an exceptional driving experience, cutting-edge technology, and empowering choices for both current and future customers.
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