BMW Group Thailand is experiencing robust growth and continues to enhance its after-sales services while leading a dynamic showcase of new vehicles at the 40th Thailand International Motor Expo

• BMW has seen a strong increase in vehicle registrations, with the highest-ever year-to-date registration records, solidifying its position as the leader in the premium segment

• The BMW Luxury Class has witnessed a remarkable 46% growth in registrations. Additionally, BMW Battery Electric Vehicle (BEV) models have experienced an impressive 341% year-over-year increase.

• To offer extended peace of mind to BMW and MINI owners whose BSI/MSI packages have ended, the SI package provides maintenance services for an additional 3 years / 40,000 kilometres along with the Care and Value Added program which offers up to 25% discount on parts and accessories.

• Highlighted at the 40th Thailand International Motor Expo is the BMW XM Label Red, the most powerful BMW M model to date. Other notable models include the BMW 740d M Sport, BMW i5, MINI Cooper S Clubman Final Edition, and the BMW R 1250 GS Adventure in Racing Blue Metallic.

In the photo, from left

1. Mr. Erik Ruge, Managing Director, BMW Group Manufacturing Thailand
2. Khun Jariya Koonlinthip, Chief Executive Officer, BMW Financial Services Thailand
3. Mr. Alexander Baraka, President and CEO, BMW Group Thailand
4. Khun Kwanchai Paphatphong, Chairman of Motor Expo Organizing Committee
5. Khun Prapongse Maijarern, Vice Chairman of Motor Expo Organizing Committee: Operation
6. Khun Chamaiporn Paphatphong, Motor Expo Director of Marketing Relations

Bangkok. BMW Group Thailand’s journey into the next level of mobility
To further build on this milestone, BMW Group Thailand is elevating the experience for both new and existing customers. These include the unveiling of new vehicles, promotional offers at the 40th Thailand International Motor Expo, along with after-sales services for valued customers with the Service Inclusive package. This package ensures peace of mind for BMW and MINI owners who have exceeded their BMW Service Inclusive or MINI Service Inclusive, by offering continuous maintenance services for an additional 3 years / 40,000 kilometres. The Motor Expo, to be held at Impact Challenger Hall 1-3, Muang Thong Thani from 30 November to 11 December, will feature the theme “Mobility: Imagination and Beyond” and showcase new arrivals from BMW, MINI, and BMW Motorrad, including special-edition models which are sure to ignite excitement among fans of all three brands.

Mr. Alexander Baraka, President and CEO of BMW Group Thailand, said: “At BMW Group Thailand, we are committed to innovation and excellence in the products, reflected in the trust of Thai customers. The company sustains its momentum of success in the first ten months of 2023, with 12,304 BMW registrations recorded from January to October 2023, marking the highest-ever year-to-date registrations for BMW Thailand.”

He added that the registrations of BMW BEVs have also grown significantly from January to October 2023, by 341% compared to the previous year. In total, customers now have access to seven electric vehicle models from BMW, MINI, and BMW Motorrad, including BMW iX3, iX, i4, i5, i7, MINI Cooper SE, and BMW CE 04. Meanwhile, BMW Luxury Class has experienced a remarkable 46% growth from January to October and consumers will be able to experience all of the cars in the high-end luxury range, which will be on display at the 2023 Motor Expo, including the BMW XM, the 7 Series, and the X7.

This year’s Motor Expo will feature the highlighted BMW XM Label Red, a limited-edition model and the most powerful BMW M vehicle ever released. It will be showcased at BMW’s Motor Expo booth alongside the exquisitely elegant BMW 740d M Sport, adding the choice of diesel-powered dynamism to the 7 Series Sedan lineup. The BMW 420i Coupe M Sport as a new gateway into the sporty joys offered by the 4 Series Coupe range. All three models are ready for bookings from today onwards.

MINI fans, meanwhile, will get to witness the grandstand finish of the stylishly distinctive five-door hatchback with the Final Edition of the MINI Clubman as well as the MINI Cooper S Hatch Mayfield Edition – an intricately crafted tribute to the calmness and beauty of the Mayfield Lavender Farm that sits just south of London. Both models are available in limited quantities – with 50 of the Clubman Final Edition and just 12 of the Cooper S Hatch Mayfield Edition available in Thailand.

BMW Motorrad is bringing its full range of bikes to the Motor Expo – plus the addition of a new Racing Blue Metallic variant of the BMW R 1250 GS Adventure, the ultimate touring enduro built to make every journey and any route a possibility to experience.

SI (Service Inclusive) Package for Non-BSI/MSI of BMW and MINI Vehicles*

Experience a never-ending joy ride with the SI package designed to serve any BMW and MINI owners that have surpassed their BMW Service Inclusive or MINI Service Inclusive (no longer than 15 months). The Service Inclusive package covers 7 types of service up to 3 years / 40,000 kilometres, which included Engine Oil, Vehicle Check, Air Filter, Fuel Filter, Micro Filter, Spark Plug, and Brake Fluid. Services are performed by certified technicians from BMW Group Thailand, ensuring BMW and MINI owners can have complete peace of mind when receiving certified service with authorized BMW and MINI parts in the best value package. When combined with the Care and Value Added program, which automatically offers a discount of up to 25% on parts and accessories, customers will be able to enjoy the full value of service through their ownership of a BMW or a MINI.

*Terms and conditions apply For more information, please visit https://www.bmw.co.th/th/topics/offers-and-services/special-offers/si-package-for-non-bsi-vehicles.html, the BMW Thailand Facebook fan page, or contact BMW and MINI authorised dealers nationwide.

Special offers from BMW at the 40th Thailand International Motor Expo

Customers purchasing the following BMW models with vehicle handover by 31 December 2023 – with financing by BMW Financial Services Thailand will be able to take advantage of these exclusive offers*:

*Terms and conditions apply
For more information, please visit https://www.bmw.co.th/th/topics/offers-and-services/special-offers/bmw-nov-2023-offer.html, the BMW Thailand Facebook fan page or call the BMW Contact Centre 1397.

Special offers from MINI at the 40th Thailand International Motor Expo

MINI customers purchasing the following MINI models at the event or during 1 November 2023 – 31 December 2023, with vehicle handover by 31 December 2023 – with financing by BMW Financial Services Thailand will be able to take advantage of these exclusive offers*:

For more information, please visit https://www.mini.co.th/en_TH/home.html, the MINI Thailand Facebook fan page or call the MINI Contact Centre 1397.

Special offers from BMW Motorrad at the 40th Thailand International Motor Expo

For bikers, BMW Motorrad is bringing these special offers to the Motor Expo*:

For more information, please visit www.bmw-motorrad.co.th, the BMW Motorrad Thailand Facebook fan page, or contact
BMW Motorrad authorised dealers nationwide.

Additional Photos