BMW Group Thailand and Chitralada Technology Institute have established a comprehensive framework for academic cooperation through a Memorandum of Understanding (MoU) to significantly enhance automotive education and talent development in Thailand. The MoU was signed by Associate Professor Dr. Khunying Sumonta Promboon, President of Chitralada Technology Institute (4th left), and Mr. ChaninThiticharupaisal, Director of Customer Service, BMW Group Thailand (5th left)
Bangkok. BMW Group Thailand and Chitralada Technology Institute unveiled a landmark Memorandum of Understanding (MoU) designed to significantly advance automotive education and talent development in Thailand. This strategic collaboration, covering practical training, and direct pathways to employment for students, will create a robust pipeline of skilled professionals, directly addressing the evolving demands of the nation’s rapidly transforming automotive sector, particularly as it moves towards electrification and advanced technologies.
Mr. Chanin Thiticharupaisal, Director of Customer Service, BMW Group Thailand said, “As Thailand accelerates its journey to become a regional automotive hub, the need for a highly skilled and adaptable workforce has never been more critical. Our partnership with Chitralada Technology Institute is a proactive investment in this future. By integrating real-world industry practices with academic excellence, we are not just educating students; we are shaping the innovators and technicians who will drive the next era of mobility in Thailand. This collaboration underscores BMW’s unwavering commitment to fostering local talent and contributing to
the nation’s economic prosperity.”
The three-year MoU outlines a dynamic program focused on:
- Bridging the Skills Gap: Implementing project-based internships, cooperative education, and dual education programs that provide students with direct, hands-on experience with BMW’s cutting-edge technologies and operational processes. This ensures students gain competencies precisely aligned with industry and labor market demands.
- Real-World Learning Environment: BMW Group Thailand will explore opportunities to provide Chitralada Technology Institute with access to, or donation of, industry-standard tools and equipment, enriching the practical learning experience for students.
- Direct Talent Pipeline: Establishing a structured pathway for high-potential students to enter BMW Group Thailand’s recruitment and selection process, offering them direct access to career opportunities within a leading global automotive company.
- Knowledge Transfer and Exchange: Facilitating regular exchange of expertise through guest lectures by BMW professionals and by Chitralada faculty, fostering a continuous loop of innovation and learning.
- Collaborative Recruitment: The Institute will actively support BMW Group Thailand in identifying and presenting qualified candidates for internships and employment, streamlining the talent acquisition process.
Associate Professor Dr. Khunying Sumonta Promboon, President of Chitralada Technology Institute, emphasized the transformative potential of the partnership: “This collaboration with BMW Group Thailand represents a pivotal moment for automotive education in Thailand. It provides our students with an unparalleled opportunity to learn directly from industry leaders, apply their knowledge in a professional setting, and develop the critical thinking and practical skills demanded by today’s advanced automotive landscape. We are empowering our students to become highly sought-after professionals, ready to contribute meaningfully to Thailand’s industrial growth and technological advancement.”
This strategic alliance between BMW Group Thailand and Chitralada Technology Institute is poised to significantly elevate the standard of automotive vocational and higher education, ensuring to drive Thailand’s workforce to fully realize its potential in competing and innovating on the global stage.
This collaboration reflects BMW Group Thailand’s long-standing commitment to supporting vocational education. Under the BMW Service Apprentice program, a key component of the German-Thai Dual Excellence Education (GTDEE) program, which has been operating since 2012, 282 qualified personnel have successfully been produced. This program was developed in collaboration with the German-Thai Chamber of Commerce and official BMW dealers, providing full scholarships along with intensive theoretical and practical training at the BMW Training Centre. Notably, over 76% of these graduates have embarked on advanced career paths with BMW authorised dealers nationwide, demonstrating the program’s effectiveness in cultivating highly skilled automotive professionals. Chitralada Technology Institute has also been an important partner in the GTDEE program since 2012, with numerous students participating over the years, reinforcing BMW Group Thailand’s dedication to nurturing highly skilled personnel for the future of Thailand’s automotive industry.
From left; Mr. ChaninThiticharupaisal, Director of Customer Service, BMW Group Thailand; Associate Professor Dr. Khunying Sumonta Promboon, President of Chitralada Technology Institute, and Mr. Krisda Utamote, Director Corporate Communications, BMW Group Thailand
