BMW Group Thailand names Mr. Sven Hovden as new Chief Financial Officer

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Succeeding Mr. Michael Rainer with new assignment as CFO of BMW Group Latin America

Bangkok. BMW Group Thailand has announced that Mr. Sven Hovden has taken over as Chief Financial Officer, effective from 1st October 2023. He succeeded Mr. Michael Rainer, who is moving to a new role as Chief Financial Officer of BMW Group Latin America. The appointment of Mr. Hovden reflects BMW Group Thailand’s commitment to attracting top talent and investing in the development of its operations in the region

Mr. Hovden previously served as the General Manager of Finance at Plant Rosslyn for BMW Group South Africa, where he gained experience in finance, controlling and customs. He was later positioned as General Manager of Controlling, responsible for sales division of BMW Group South Africa before moving to Thailand. In his new role, Mr. Hovden will be responsible for overseeing the financial operations of BMW (Thailand) Co., Ltd., BMW Group Manufacturing (Thailand) Co., Ltd., and BMW Parts Manufacturing (Thailand) Co., Ltd.

Mr. Alexander Baraka, President and CEO of BMW Group Thailand, said: “We are delighted to welcome Mr. Sven Hovden to BMW Group Thailand as our new Chief Financial Officer. Over the years, Mr. Hovden has shown excellent leadership and commitment to the financial operations within BMW Group network. And with his many years of service, we are certain that he will bring his vast experience to BMW Group Thailand, which will not only help maintain our position as one of the leaders in the premium automotive segment in Thailand, but also support sustainable growth for BMW Group Thailand and our dealers nationwide.

We are incredibly grateful for Mr. Michael Rainer’s dedication and leadership over the past two years. Despite challenging times, his financial expertise helped us achieve unprecedented results and secure a leading position in the premium market segment in Thailand. On behalf of BMW Group Thailand, I would like to congratulate Mr. Rainer
on his new role with BMW Group Latin America. I am certain that he will continue to make a positive impact and lead his new team to even greater achievements,” Mr. Alexander Baraka added.

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