Bangkok. BMW Thailand is introducing new and powerful BMW models for – the BMW XM Label Red for drivers who prefer high performance plug-in hybrid SAV and love an extrovert adventure lifestyle; BMW 740d M Sport, which delivers the luxurious and premium style of BMW 7 series with superior diesel engine and high-end innovations for the future of the automobile; and BMW M2, which comes with the new M Race Track package, unlocking top speed at 285 km/h and featuring M Carbon Bucket Seat, and Manual Transmission variant, for drivers who love high performance sports cars and a customisable appearance to represent their unique identity.
The new BMW models will be offering the most optimal experiences for various driving styles of Thai drivers and BMW fans alike.
The BMW XM Label Red
Price to be announced soon
The BMW XM Label Red is a flagship model that embodies the essence of power, exclusivity and extravagance, offering drivers a powerful driving experience like no other. Pushing boundaries and redefining high-performance plug-in hybrid driving, the BMW XM Label Red is the most powerful BMW M model ever released. The BMW XM Label Red is produced in a limited run of 500 units across the globe. Inside the limited-edition variant of the Label Red, customers will find a plaque below the control display reading “1 of 500”. The range-topping model has been meticulously crafted to cater to individuals who embrace an extrovert lifestyle and possess an unwavering passion for vehicles with exceptional performance that exceed conventional boundaries.
The muscular proportions of this dynamic Sports Activity Vehicle (SAV) combine with an extrovert exterior design featuring clear lines, and a front-end look reserved for luxury-class BMW models. Further enhancing this combination are design accents that underscore the unique character of the BMW XM Label Red as a vehicle focused on achieving the highest peaks of performance. A notable highlight is an exterior paint finish in BMW Individual Frozen Carbon Black metallic. The BMW M kidney grille with double surrounds accentuating its octagonal contours at the front features a distinctive horizontal shape, a hallmark of BMW M’s high-performance sports cars. The outer border of each kidney grille is adorned with Toronto Red metallic accents, while the inner surround features contour lighting in the form of a sharp and unbroken light ring. The contrast of the gloss colour accents against shimmering matt surfaces ensures the exterior of the BMW XM Label Red has a particularly enthralling effect.
The BMW XM Label Red is powered by a V8 cylinder petrol engine with cutting-edge M TwinPower Turbo technology and the M Hybrid drive system delivering an overall output of 550 kW/748 hp with a maximum torque of up to 1,000 Nm. The combustion engine generates engine power with up to 430 kW/585 hp at 5,600-6,500 rpm, with a maximum torque of up to 750 rpm at 1,800-5,400 rpm; the electric drive system delivers motor power with up to 145 kW/197 hp with an electric motor torque of 280 Nm. In addition to delivering an electric boost during acceleration, the electric motor also serves a supporting role under consistent loads, contributing to the improved efficiency of the combustion engine. The BMW XM Label Red can accelerate from 0 to 100 km/h in 3.8 seconds.
The M xDrive all-wheel-drive system channels the power generated by the combustion engine
and electric motor between all four wheels precisely, quickly and as required at all times. The M Sport differential enhances vehicle performance by distributing driving power between the rear wheels and improving traction and stability in various driving situations, while the Adaptive M Suspension Professional provides sporty handling without compromising on comfort for drivers. Additionally, Driving Assistant Professional comes with Active Cruise Control featuring the Stop&Go function, which not only maintains the desired speed and distance to the vehicle in front, but also keeps the vehicle on track with judicious steering interventions. For maximum comfort, Parking Assistant Plus also makes parking
and manoeuvring the vehicle easier.
A black/red colour scheme also brings a visually appealing and sporting flavour to the interior of the BMW XM Label Red. The distinctive ‘XM’ badge in red beneath the control display, coupled with the interior trim strip featuring a satin-effect Carbon Fibre finish adorned with red and blue accent threads, serves as a striking hallmark that unmistakably designates this vehicle as a true M car. The M leather steering wheel has trim elements in Black Chrome, plus M buttons and gearshift paddles with carbon inlays whose plus and minus symbols are in red. An exclusive special feature of the BMW XM Label Red is the symbol identifying Boost Mode on the left-hand shift paddle. The rear of the vehicle hosts an exclusive
M Lounge, offering a generous sense of space adorned with high-quality materials and an opulent design.
The sculptural headliner is quite unique, with its three-dimensional prism structure, photo mount-style border and 100 LED units for illumination. The BMW individual instrument panel finished in leather offers an eye-catching and luxurious design for the interior. Ambient lighting, four-zone automatic climate control, the Bowers & Wilkins Diamond surround sound system and an array of driving assistant and sate systems are equipped to provide comfort and peace of mind.
BMW 740d M Sport
Price to be announced soon
The new BMW 740d M Sport headlines, with top-end innovation and luxurious comfort, curating uncompromising driving pleasure and unsurpassed long-distance comfort – the reiteration of the legacy of the 7 Series. The alluringly dynamic sedan encompasses an updated six-cylinder in-line diesel engine teaming up with the latest 48V mild hybrid technology. For the smoothest and most enjoyable journey, the feel-good ambience and digital experience are specially underscored in the compartment, marking the reinterpretation of high-luxury personal mobility.
The new BMW 740d M Sport comes equipped with a superior performance profile that combines a combustion engine comprising a 3.0-litre six-cylinder in-line unit with BMW TwinPower Turbo technology, and the latest 48V mild hybrid technology integrated into the eight-speed Steptronic Sport transmission. The sedan produces a rated output of 210 kW/286hp at 4,000 rpm and a rated torque of 650 Nm at 1,500-2,500 rpm. Combined with the electric motor, the model generates system output of 220 kW/299 hp and system torque of 670 Nm. The rapid power delivery of the electrified drive system enables acceleration from 0 to 100 km/h in 6 seconds and to a top speed of 250 km/h. The efficiency and smoothness of the drive system is elevated by the interplay between the combustion engine and electric motor making it ideally suited for service in
the new BMW 7 Series.
The BMW kidney grille with Iconic Glow enhances the powerful and distinctive presence of the front end. The ‘L’ shape of the light bars is also continued in the glass geometry, which gives the rear lights an even more striking appearance. The model offers a long-wheelbase body variant that maximises spaciousness in the rear compartment.
The interior and equipment reflect the balance between a dynamic driving experience for the driver and travelling comfort for the rear-seat passengers in a feel-good ambience. The new and particularly high-quality materials and the innovative new in-car entertainment system provide an unbeatable sense of wellbeing. The BMW Interaction Bar further evolves driver and vehicle interaction, combining function control, ambient lighting, and the ability to adjust decorative appearance as desired. The model offers wider seat surfaces and automatic doors for utmost convenience. It also includes a massage function for the driver’s seat and backseat passengers. Active seat ventilation in the front and back seats and four-zone automatic air-conditioning guarantee adequate air flow.
The BMW Theatre Screen with built-in Amazon Fire TV offers an exceptional entertainment experience for the rear-seat passengers. This includes a 31.3-inch 8K touchscreen display with Bowers & Wilkins surround sound system, built-in touchscreen remote control in the door panels (BMW Touch Command), and an automated rear shade system that closes when the BMW Theatre Screen is turned on – transforming the rear compartment of the new BMW 740d M Sport into a private cinema lounge on wheels. The rear-seat occupants can enjoy streaming videos, playing games, and listening to music while the driver and front passenger can also use YouTube video-on-demand streaming on the control display for the first time. The Augmented View on the information display behind the steering wheel integrates real-time surroundings from the front camera and navigation system for more accurate and comprehensive navigation.
Dynamic Stability Control (DSC), the Anti-lock Braking System, Brake Assist (ABS), Crash Sensor and acoustic protection for pedestrians are included as standard. Parking Assistant Plus and Driving Assistant Plus provide peace of mind throughout the journey and at every stop.
BMW M2 with Manual Transmission
Price: THB 6,499,000 (VAT incl. with BSI Standard Package)*
BMW M2 with M Race Track Package
Price: THB 6,999,000 (VAT incl. with BSI Standard Package)*
The BMW M2 now comes with new customisable options for customer to create their own unique BMW at their fingertips. A six-speed manual gearbox is available as an option for anyone seeking a performance experience in the classical mould, rooted in the intense interaction between driver and car. Also on the options list is the M Race Track Package which unlocks the top speed at 285 km/h and comprises together with the M Carbon bucket seats for extreme sportiness. Customers can easily customise their unique BMW M2 online via https://shop.bmw.co.th
M Carbon Bucket Seats in M Race Track Package
At the core of the BMW M2 lies an incredibly powerful six-cylinder in-line petrol engine with BMW M TwinPower Turbo technology, now boasting an aggressive 338 kW/460 hp at 6,250 rpm. It also provides engine torque of 550 Nm at 2,650-5,870 rpm. With an M Race Track Package, this powerhouse sprints from 0 to 100 km/h in only 4.1 seconds, with a top speed of 285 km/h. When fitted with the six-speed manual
gearbox, the new BMW M2 completes the sprint to 100 km/h from rest in 4.3 seconds with the top speed at 250 km/h. The dynamic performance in the M Race Track Package is also embodied by the rear-wheel drive via an 8-speed Steptronic Sport transmission with Drivelogic, while the BMW M2 with the 6-speed Manual Transmission variant offers sporty gear shifts, a direct engine connection and the ability to execute multiple downshifts to the lowest gear; this transmission serves as the ideal foundation for captivating, instantaneous acceleration. The M Drive Professional is another element that makes driving even more exciting, while the M Sport Differential helps in optimising traction and driving stability, whether changing lanes or accelerating out of a bend, taking bends at high speeds, or on different road surfaces. Moreover, the Adaptive M Suspension allows drivers to choose freely between comfortable or sporty driving styles and showcases the 930 M Double-spoke style 19-inch light-alloy wheels at the front and 20-inch items at the rear.
Six-speed manual gearbox
The exterior features M High-Gloss Shadowline and M Lights Shadowline and boasts a bold and dynamic appearance with Adaptive LED Headlights, High-beam Assistant, M Compound Brake in Red High-Gloss, and M Carbon Roof. The sporty interior is equipped with ambient light, M Headliner Anthracite and an BMW individual instrument panel finished in leather. The cabin is even more distinguished with M Interior Trim Finishers in Carbon Fibre, M leather steering wheel, M seat belts, adjustable Comfort Access for comfortable driving experience, Smartphone holder, illuminated M Sports Door Sill, and Carbon Fibre steering wheel with gearshift paddle features (for M Race Track Package).
BMW Live Cockpit Professional brings a new modern driver display that is fully digital with smartphone integration. Through the advanced BMW Curved Display, the interface’s modern design offers the latest connectivity options for the infotainment system via the 14.9-inch control display and the 12.3-inch information display. In addition, BMW ConnectedDrive and BMW Connected Package Professional offer a range of advanced features and services that make driving more convenient, efficient and enjoyable. The Harman Kardon Surround Sound provides a high-quality, immersive, and customisable audio experience that can enhance the driving experience.
In addition, both variants provide Driving Assistant and Parking Assistant for drivers and the BMW M2 with M Race Track Package also features a cutting-edge driving assistant experience with active cruise control with Stop&Go function. The BMW M2 is available in five paintwork colours: Zandvoort Blue Solid, Alpine White Solid, Brooklyn Grey Metallic, Black Sapphire Metallic and Toronto Red Metallic. Customers can choose a range of upholstery options as follows:
The model with new customisable options will be available for booking online via https://shop.bmw.co.th allowing customers to configure the car of their preference – from paintwork and upholstery to choices of wheels that include M light alloy wheels in Bicolour 930 M Double Spoke style and M light alloy wheels in Jet Black 930 M Double Spoke style.
*Price as of 26 September 2023
